Adverticum
Hungarian ad tech vendor for ad serving and publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adverticum Zrt.
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- 1094 Budapest, Viola utca 38-40, fszt. 2.
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adverticum.net
What Adverticum does
Adverticum operates a B2B ad technology model built around proprietary infrastructure for ad delivery and monetisation. It creates value by providing publishers, media owners, advertisers and agencies with an independent ad server, a server-side header bidding layer, audience data activation and campaign operations support. Revenue is generated through recurring software usage, add-on product adoption and service-based execution work tied to campaign setup, optimisation and platform operation.
Category differentiation
Adverticum is an independent Hungarian ad technology vendor, not a publisher, consumer media platform or pure advertising agency. It should be distinguished from global ad serving and marketing cloud providers by its regional focus and publisher monetisation tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adverticum is a Hungarian ad technology company that develops and operates a proprietary third-party ad serving platform for digital advertising. Its core offering, Adverticum AdServer, supports campaign management, targeting, inventory management and analytics across web, mobile and video, with adjacent products including server-side header bidding and a data management platform operated through its subsidiary DataMe. The company also provides campaign operations and infrastructure support services. The business makes money from software usage fees, add-on monetisation products and managed service fees. Its paying customers are publishers, digital media owners, ad networks, advertisers, agencies and ad operations teams that need independent ad serving, yield optimisation, audience targeting and outsourced campaign execution.
Company news briefing
Briefing updated:
Adverticum has recently prioritised digital safety and cybersecurity within its corporate communications, specifically addressing the impact of AI chatbots on child safety. The company has also highlighted evolving threats in the mobile ecosystem, disseminating research regarding the CallPhantom Android fraud and Apple Pay vulnerabilities. These updates reflect an emphasis on educating the digital community about security risks and the importance of maintaining safer online environments for users.
Business model & monetisation
Adverticum primarily monetises via SaaS-style and usage-based fees for its ad serving platform, with pricing scaling to ad serving volume and platform use. It adds revenue through complementary modules such as server-side header bidding and audience data activation, and through managed services such as campaign setup, handling and optimisation billed by hours or package-based arrangements. Data-related monetisation likely comes from audience targeting usage embedded in campaign execution and platform adoption.
- Ad serving platform fees
- Usage-based software pricing
- Campaign management services
- Hourly or package-based service fees
- Header bidding and monetisation modules
- Software add-on monetisation
- Audience data and targeting activation
- Data-enabled targeting fees
- Hosting and infrastructure support
- Managed infrastructure service
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adverticum cPlc.
IAB vendor record: 798
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 9
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Adverticum
What is Adverticum?
Adverticum is a Hungarian B2B ad technology company that provides ad serving, header bidding, audience data and campaign management services for digital advertising.
Who uses Adverticum?
Its users are publishers, media owners, ad networks, advertisers, agencies and ad operations teams that need campaign delivery, monetisation and targeting tools.
How does Adverticum make money?
It earns revenue from usage-based ad serving fees, add-on monetisation products, audience data activation and managed campaign services billed by hours or packages.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
25 publicly documented primary sources and citations linked across the market graph.
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