Header Bidding & Supply Infrastructure · AdTech Vendor · Media Arbitrator / Ad Network
Innity
Regional adtech platform for advertisers, agencies and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Innity Corporation Berhad
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Malaysia
- Company size
- 50–200
- Market cluster / sector
- Header Bidding & Supply Infrastructure
- Market role
- AdTech Vendor · Media Arbitrator / Ad Network
- Ticker
- INNITY
- Official website
- innity.com
What Innity does
Innity operates a hybrid adtech business model combining software infrastructure and media transaction economics. On the demand side, it offers self-serve and programmatic platforms that let advertisers and agencies plan, buy, target and measure digital campaigns. On the supply side, it provides publishers with ad serving, yield optimisation, data activation and monetisation support. Value is created by linking advertiser demand with curated publisher inventory, enriched audience data and campaign tooling across display, mobile, video and commerce-led ad formats.
Category differentiation
Innity is a digital advertising technology company, not a consumer publisher or a pure media agency. It is distinct from single-function ad products because it combines advertiser tools, publisher monetisation technology and data-driven ad infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Innity is a Malaysia-headquartered digital advertising technology company that operates a multi-product stack for advertisers, agencies and publishers. Its products include a self-serve ad platform, programmatic buying tools, a publisher ad server, a data management platform, yield and monetisation tools, dynamic and shoppable ad products, and an influencer marketing platform. The company sits between demand and supply in digital advertising, helping brands buy media and helping publishers monetise inventory. Innity makes money through a mix of software fees, platform usage, media take rates, revenue-share arrangements with publishers and service fees linked to campaign execution and monetisation support. Its paying customers are businesses rather than consumers, primarily advertisers, media agencies, publishers, ad operations teams, app developers and e-commerce brands using its infrastructure to run campaigns, manage inventory, activate audience data and improve advertising yield.
Business model & monetisation
Innity monetises through a blended model of SaaS platform fees, media spend take rates, publisher revenue share and service fees. Self-serve and infrastructure products are sold as software platforms; marketplace and programmatic products likely earn a percentage of media transacted; publisher monetisation offerings use revenue-share or yield-linked commercial terms; and managed campaign or trading support adds service-fee and commission-style revenue.
- Advertiser self-serve and programmatic platforms
- SaaS / software access plus media-spend take rate
- Publisher monetisation and ad serving
- Revenue share, platform fee and yield-linked monetisation
- Data and audience activation products
- Software subscription or platform usage fees
- Managed services and campaign support
- Service fee / retainer or percentage of spend
- Creative commerce and influencer solutions
- Campaign-based software and service revenue
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Publisher monetisation network connecting inventory to Google ad demand.
Publisher monetisation platform for header bidding, ad serving and yield optimisation.
Programmatic adtech platform for publishers, advertisers and agencies.
Programmatic ad tech stack with software, trading and consulting.
Full-stack programmatic adtech for media buying and monetisation.
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Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
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Questions about Innity
What is Innity?
Innity is a Malaysia-based digital advertising technology company offering tools for media buying, publisher monetisation, audience data activation, ad serving and commerce-led ad formats.
Who uses Innity?
Its customers are mainly advertisers, agencies, publishers, ad operations teams, app developers, brands and e-commerce retailers.
How does Innity make money?
It earns revenue from software fees, media transaction take rates, publisher revenue-share agreements and service fees tied to campaign execution and monetisation support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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