Innity
Regional adtech platform for advertisers, agencies and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Innity Corporation Berhad
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Malaysia
- Company size
- 50–200
- Market role
- AdTech Vendor
- Ticker
- INNITY
- Official website
- innity.com
What Innity does
Innity operates a hybrid adtech business model combining software infrastructure and media transaction economics. On the demand side, it offers self-serve and programmatic platforms that let advertisers and agencies plan, buy, target and measure digital campaigns. On the supply side, it provides publishers with ad serving, yield optimisation, data activation and monetisation support. Value is created by linking advertiser demand with curated publisher inventory, enriched audience data and campaign tooling across display, mobile, video and commerce-led ad formats.
Category differentiation
Innity is a digital advertising technology company, not a consumer publisher or a pure media agency. It is distinct from single-function ad products because it combines advertiser tools, publisher monetisation technology and data-driven ad infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Innity is a Malaysia-headquartered digital advertising technology company that operates a multi-product stack for advertisers, agencies and publishers. Its products include a self-serve ad platform, programmatic buying tools, a publisher ad server, a data management platform, yield and monetisation tools, dynamic and shoppable ad products, and an influencer marketing platform. The company sits between demand and supply in digital advertising, helping brands buy media and helping publishers monetise inventory. Innity makes money through a mix of software fees, platform usage, media take rates, revenue-share arrangements with publishers and service fees linked to campaign execution and monetisation support. Its paying customers are businesses rather than consumers, primarily advertisers, media agencies, publishers, ad operations teams, app developers and e-commerce brands using its infrastructure to run campaigns, manage inventory, activate audience data and improve advertising yield.
Business model & monetisation
Innity monetises through a blended model of SaaS platform fees, media spend take rates, publisher revenue share and service fees. Self-serve and infrastructure products are sold as software platforms; marketplace and programmatic products likely earn a percentage of media transacted; publisher monetisation offerings use revenue-share or yield-linked commercial terms; and managed campaign or trading support adds service-fee and commission-style revenue.
- Advertiser self-serve and programmatic platforms
- SaaS / software access plus media-spend take rate
- Publisher monetisation and ad serving
- Revenue share, platform fee and yield-linked monetisation
- Data and audience activation products
- Software subscription or platform usage fees
- Managed services and campaign support
- Service fee / retainer or percentage of spend
- Creative commerce and influencer solutions
- Campaign-based software and service revenue
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
INNITY
IAB vendor record: 535
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 4, 7, 9, 10
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 333 · innity.com
Products & market categories
Technology
Competitors & alternatives
- Koddi
Commerce media infrastructure and enterprise advertising software provider.
- AppLovin
Advertising software platform for app growth, monetisation and measurement.
- Kargo
Premium adtech platform for programmatic, creative and retail media.
- Joveo
AI recruitment marketing and hiring workflow software for employers and agencies.
- Adform
Independent ad tech stack for buying, serving and monetising media.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Innity
What is Innity?
Innity is a Malaysia-based digital advertising technology company offering tools for media buying, publisher monetisation, audience data activation, ad serving and commerce-led ad formats.
Who uses Innity?
Its customers are mainly advertisers, agencies, publishers, ad operations teams, app developers, brands and e-commerce retailers.
How does Innity make money?
It earns revenue from software fees, media transaction take rates, publisher revenue-share agreements and service fees tied to campaign execution and monetisation support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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