Innity

Innity operates a hybrid adtech business model combining software infrastructure and media transaction economics. On the demand side, it offers self-serve and programmatic platforms that let advertisers and agencies plan, buy, target and measure digital campaigns. On the supply side, it provides publishers with ad serving, yield optimisation, data activation and monetisation support. Value is created by linking advertiser demand with curated publisher inventory, enriched audience data and campaign tooling across display, mobile, video and commerce-led ad formats.

Innity is a Malaysia-headquartered digital advertising technology company that operates a multi-product stack for advertisers, agencies and publishers. Its products include a self-serve ad platform, programmatic buying tools, a publisher ad server, a data management platform, yield and monetisation tools, dynamic and shoppable ad products, and an influencer marketing platform. The company sits between demand and supply in digital advertising, helping brands buy media and helping publishers monetise inventory.

Innity makes money through a mix of software fees, platform usage, media take rates, revenue-share arrangements with publishers and service fees linked to campaign execution and monetisation support. Its paying customers are businesses rather than consumers, primarily advertisers, media agencies, publishers, ad operations teams, app developers and e-commerce brands using its infrastructure to run campaigns, manage inventory, activate audience data and improve advertising yield.