AdTrek
HTML5 ad server for dynamic display and DOOH campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- New Zealand
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- adtrek.co
What AdTrek does
AdTrek operates a B2B SaaS model. It provides ad-serving infrastructure, creative orchestration and campaign management software that customers use to build, traffic, deliver and monitor dynamic advertising across display and DOOH. The company creates value by reducing operational complexity in creative delivery, centralising campaign control and enabling feed-based automation while fitting into existing programmatic buying workflows.
Category differentiation
AdTrek is an ad-serving and dynamic creative software vendor, not a media agency or a demand-side platform. It does not buy media on behalf of clients; it provides the infrastructure used to deliver and manage creative.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdTrek is a privately held New Zealand AdTech vendor that provides a cloud-hosted HTML5 ad server, campaign dashboard and dynamic creative tooling for display advertising. Its platform supports banner serving, feed-driven creative, video-enabled formats and campaign management, while integrating with external demand-side platforms such as DV360, Quantcast and Verizon DSP. It also extends the same creative workflow into digital billboard environments. The company sells B2B software to advertising agencies, brand marketers, media buyers, e-commerce teams and publishers. It generates revenue through software subscription and platform licensing rather than taking a percentage of media spend. Its commercial position is that of a complementary infrastructure layer for creative delivery, ad serving and campaign operations across web and DOOH channels.
Business model & monetisation
AdTrek monetises through software subscription and platform licensing fees for access to its ad server, creative management tools and campaign dashboard. Additional monetisation comes from premium product capabilities such as feed-driven creative automation, video-enabled banners and DOOH execution. The platform is sold as a paid infrastructure layer that complements customer-owned DSP buying rather than earning media arbitrage or spend-based take rates.
- Platform subscription for ad server and campaign dashboard
- Software Subscription
- Dynamic creative and feed automation modules
- Software Subscription
- DOOH and advanced format enablement
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about AdTrek
What is AdTrek?
AdTrek is a New Zealand ad-tech software company that provides an HTML5 ad server, campaign dashboard and dynamic creative tools for display and DOOH advertising.
Who uses AdTrek?
Advertising agencies, brand marketers, media buyers, campaign managers, e-commerce teams and digital publishers use AdTrek to manage and deliver dynamic advertising.
How does AdTrek make money?
AdTrek makes money through SaaS subscription and platform licensing fees for its ad server, campaign management and dynamic creative modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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