Pexi
Dutch self-service ad server for dynamic and rich media campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pexi BV
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Gedempte Zuiderdiep 24, Groningen
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- pexi.nl
What Pexi does
Pexi creates value by providing proprietary ad serving infrastructure and integrated creative orchestration software that helps buyers and publishers launch dynamic campaigns more efficiently. The business model is software-led: customers use the platform to build creatives, manage feeds, deliver ads across integrated channels, and monitor campaigns from a unified interface.
Category differentiation
Pexi is an ad serving and dynamic creative platform, not a media agency, ad network, or consumer app. It should be distinguished from larger general-purpose adtech vendors by its focus on self-service ad serving with integrated creative tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pexi B.V. is a Dutch advertising technology company operating a self-service ad serving platform for dynamic and rich media advertising. Its product enables advertisers, media agencies, and publishers to create, manage, serve, and optimise digital campaigns through a central platform with feed management, templated creative editing, automation, and reporting. The company positions itself around campaign control, low-latency delivery, and ownership of campaign data and assets.
Business model & monetisation
Pexi monetises through B2B software revenue tied to its ad serving platform. Based on the product description and pricing cues, the likely model is a mix of platform subscription or licence fees with usage-related pricing linked to campaign volume, impressions served, or access to advanced dynamic creative capabilities. Free demos and trial access support commercial onboarding rather than being the end business model.
- Platform subscription or licence fees
- Software Subscription
- Campaign volume or impression-based usage charges
- Pay-per-Use
- Trial and demo-led conversion to paid accounts
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Pexi B.V.
IAB vendor record: 516
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Pexi
What is Pexi?
Pexi is a Dutch adtech platform that provides self-service ad serving and dynamic creative tools for digital campaigns.
Who uses Pexi?
Its users are advertisers, media agencies, and publishers that need campaign delivery, dynamic creative management, and reporting.
How does Pexi make money?
It appears to earn revenue from B2B software fees for its ad serving platform, likely through subscription and usage-based pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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