Adiant

Adiant is a privately held US digital media technology company that operates advertising and publisher monetisation products, most notably Adblade. Its core business is native advertising distribution across publisher inventory, connecting advertisers, agencies, brands and direct response marketers with content-style placements on premium sites. The company also provides publishers with monetisation controls, reporting and brand-safe demand access, which places it at the intersection of ad network aggregation and advertising technology. Adiant makes money by taking advertiser spend into its native advertising network and retaining a margin between campaign revenue and publisher payouts. It supplements this with self-serve platform access that allows advertisers to launch and manage campaigns directly against Adblade inventory. Its direct customers are businesses rather than consumers: advertisers, agencies, performance marketers and digital publishers, with a clear operating focus on the United States.