In-Game Monetisation & Rewarded Ads · AdTech Vendor
4screen
In-car advertising platform for automakers and brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- 4.screen GmbH
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Germany
- Company size
- 50–200
- Market cluster / sector
- In-Game Monetisation & Rewarded Ads
- Market role
- AdTech Vendor
- Official website
- 4screen.com
What 4screen does
4screen operates a two-sided B2B platform around connected vehicle interfaces. On the supply side, it integrates its software into OEM infotainment environments to create monetisable in-car inventory and contextual service placements. On the demand side, it provides brands, advertisers, agencies and local businesses with campaign tools to buy and manage location-aware in-car placements. Value is created by turning vehicle data and infotainment surfaces into a commercial media environment while sharing part of the resulting revenue with OEM partners.
Category differentiation
4screen is not a general-purpose mapping app, ride-hailing service or automotive OEM. It is a B2B platform that monetises vehicle infotainment interfaces through in-car advertising and contextual commerce experiences.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
4screen is a German mobility adtech and software company that integrates commercial content and advertising into vehicle infotainment systems. Its platform connects automotive OEMs, brands, agencies and local businesses, enabling sponsored search, branded map pins, contextual recommendations and related in-car engagement formats. The company positions its software as OEM-agnostic and safety-compliant, with direct integration into vehicle systems. The business generates revenue from advertiser spend on in-car campaigns, alongside OEM-facing software or integration relationships and revenue-sharing arrangements with automotive partners. Its paying customers are primarily automotive manufacturers and mobility platform operators on one side, and advertisers, brands, agencies and local businesses on the other. Consumers interact with the experience inside vehicles, but they are not the direct buyers of the platform.
Company news briefing
Briefing updated:
4screen has expanded its analysis of driver mobility, highlighting the September 'routine reset' and the growing significance of in-car discovery for electric vehicle charging networks. These insights into destination decision-making are accompanied by an administrative security notice regarding Windows device access on its platform. Together, these updates reflect the company's ongoing focus on consumer travel behaviour alongside operational platform management.
Business model & monetisation
The core monetisation model is advertiser-funded media spend, likely priced on campaign budgets and delivery or outcome metrics such as impressions, clicks and navigations. A second layer is revenue sharing with automotive OEMs whose infotainment environments host the placements. A third layer may include SaaS, platform licensing or integration fees charged to OEMs for deploying the in-car commerce and engagement infrastructure.
- Advertiser campaign spend on in-car placements
- Percentage Take-Rate
- OEM platform integration or licensing
- Software Subscription
- Measurement, analytics or premium campaign tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Recent recorded signals
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Questions about 4screen
What is 4screen?
4screen is a German B2B platform that integrates advertising and contextual commercial content into connected vehicle infotainment systems.
Who uses 4screen?
Its direct users and buyers are automotive OEMs, mobility platform operators, brands, advertisers, agencies and local businesses.
How does 4screen make money?
It primarily earns from advertiser campaign spend, with additional OEM-facing software or integration revenue and revenue-sharing arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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