4screen
4screen is a in-car advertising platform for automakers and brands.
Analyst Perspective
4screen is a German mobility adtech and software company that integrates commercial content and advertising into vehicle infotainment systems. Its platform connects automotive OEMs, brands, agencies and local businesses, enabling sponsored search, branded map pins, contextual recommendations and related in-car engagement formats. The company positions its software as OEM-agnostic and safety-compliant, with direct integration into vehicle systems. The business appears to generate revenue from advertiser spend on in-car campaigns, alongside OEM-facing software or integration relationships and revenue-sharing arrangements with automotive partners. Its paying customers are primarily automotive manufacturers and mobility platform operators on one side, and advertisers, brands, agencies and local businesses on the other. Consumers interact with the experience inside vehicles, but they are not the direct buyers of the platform.
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Key insights about 4screen
Category Differentiation
4screen is not a general-purpose mapping app, ride-hailing service or automotive OEM. It is a B2B platform that monetises vehicle infotainment interfaces through in-car advertising and contextual commerce experiences.
4screen: About
4screen operates a two-sided B2B platform around connected vehicle interfaces. On the supply side, it integrates its software into OEM infotainment environments to create monetisable in-car inventory and contextual service placements. On the demand side, it provides brands, advertisers, agencies and local businesses with campaign tools to buy and manage location-aware in-car placements. Value is created by turning vehicle data and infotainment surfaces into a commercial media environment while sharing part of the resulting revenue with OEM partners.
How 4screen Works & Monetises
Business model analysis and core revenue streams
The core monetisation model is advertiser-funded media spend, likely priced on campaign budgets and delivery or outcome metrics such as impressions, clicks and navigations. A second layer is revenue sharing with automotive OEMs whose infotainment environments host the placements. A third layer may include SaaS, platform licensing or integration fees charged to OEMs for deploying the in-car commerce and engagement infrastructure.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (4screen)
The Summer Mobility Surge: When Driver Priorities Shift
What happens when millions of people leave their routines behind at the same time? Every summer, travel patterns shift dramatically. Commuters become holidaymakers, familiar routes give way to new destinations, and drivers spend more time navigating unfamiliar locations, searching for places to stop, and discovering destinations they may never have visited before. The result is […]
Read original sourceNissan and 4screen Announce Partnership to Advance the In-Car Experience Across Europe
Munich, Germany /Paris, France–April 15, 2026 Nissan, a global automotive manufacturer, and 4screen, the world’s first Driver Interaction Platform, today announced a partnership to bring real-time, location-based services into Nissan vehicles, supporting more intuitive journeys for drivers. In 2026,first functionalities will be rolled out across key European markets, including Germany, the United Kingdom, Italy, France, and Spain. The partnership marks the start of …
Read original source4screen Secures $21M to Drive In-Car Advertising Expansion
4screen, a Munich-based adtech company focused on in-car marketing, closed a $21 million Series B funding round led by Bosch Ventures. The round also included Newroad Capital Partners and Bayern Kapital, with 2021 Series A investors S4S Ventures, Continental VC, Summiteer, BayBG, Friba Investment, and Opera Ventures participating again. The fresh capital will fund the US market expansion, growth in additional regions, and deeper partnerships with brands and OEMs, as well as scale the platform’s infrastructure and data architecture. 4screen’s platform delivers contextual, real-time advertising via the car’s operating system, displaying route-based businesses, parking information, charging stations, and local offers on the navigation screen while monetizing vehicle data. The company is active in 12 countries across 15 car brands, with customers including Mercedes, VW, Hyundai, and Toyota. Bosch Ventures emphasizes automotive expertise and strategic fit for a venture aiming to unlock in-car digital media opportunities.
Read original source4screen: Frequently Asked Questions
What is 4screen?
4screen is a German B2B platform that integrates advertising and contextual commercial content into connected vehicle infotainment systems.
Who uses 4screen?
Its direct users and buyers are automotive OEMs, mobility platform operators, brands, advertisers, agencies and local businesses.
How does 4screen make money?
It primarily earns from advertiser campaign spend, with additional OEM-facing software or integration revenue and revenue-sharing arrangements.
Company Facts
- Founded
- 2020
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- 4screen.com