4screen

4screen.com operates a two‑sided in‑car media marketplace. On the supply side, it integrates with automotive OEMs’ infotainment and navigation systems via its Mobility Experience Cloud to surface ad formats such as branded map pins, in‑car detail pages, sponsored search results, and contextual recommendations. This creates a pool of in‑car media inventory and location‑based touchpoints.

On the demand side, advertisers and agencies use the 4.screen Portal, an online booking and campaign management platform, to plan, target, and purchase this inventory across participating OEMs. 4screen contracts with advertisers and with display partners (OEMs), manages bidding and fixed‑price bookings, measures delivery (impressions, clicks, conversions), and invoices clients. It captures value by aggregating fragmented in‑car screen supply into a standardised, bookable channel, enabling OEMs to monetise their screens while providing advertisers with a new, context‑aware media environment to reach drivers near the point of decision.

4screen.com is a German in‑car advertising and driver interaction platform founded in 2020. It connects automotive manufacturers’ native infotainment and navigation systems with advertisers and mobility partners via its Mobility Experience Cloud and in‑car ad formats (branded pins, detail screens, sponsored search, recommendations).

The company operates an online portal where advertisers and agencies can book, target, and manage in‑car campaigns that are delivered across participating car maker displays. Revenue is generated from advertiser spend on these campaigns, priced on metrics such as impressions, clicks, and conversions, with 4screen acting as the commercial intermediary between advertisers and automotive display partners. Core customers are brands, multi‑location retailers, fuel/charging and mobility service providers, and their media agencies, as well as automotive OEMs that integrate the platform to monetise screen inventory.