123on
123on is a shoppable video software for WordPress and WooCommerce merchants.
Analyst Perspective
123on AB is a Swedish private software company that sells an interactive shoppable-video product for WordPress and WooCommerce sites. Its core product enables merchants to embed clickable videos on their own websites, linking hotspots to products, pages, or external destinations in order to increase on-site conversion and keep control of customer data and the buying journey. The company operates as a niche MarTech vendor serving e-commerce merchants, WordPress site owners, and digital marketers. It monetises through SaaS-style or licence-based access to its plugin and related support. Its commercial value proposition is straightforward: turn video engagement into direct commerce actions without forcing brands to rely on external marketplaces or social platforms.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about 123on
Category Differentiation
123on is a B2B shoppable-video software vendor for e-commerce sites, not a media owner, ad network, or consumer video platform. It is also distinct from broader live-shopping and livestream commerce vendors because its core product is a WordPress and WooCommerce plugin for on-site interactive video.
123on: About
123on operates a B2B software model centred on a proprietary WordPress and WooCommerce plugin. The company creates value by giving merchants a way to add interactive video commerce capabilities directly to owned web properties, improving product discovery and conversion while preserving first-party data ownership. Revenue is generated from software access and related implementation or support rather than from media arbitrage, transaction take rates, or advertising inventory sales.
How 123on Works & Monetises
Business model analysis and core revenue streams
123on monetises primarily through software access to its shoppable-video plugin, using a SaaS-style or licence-based commercial model typical of WordPress and WooCommerce extensions. The pricing logic is tied to conversion enablement and on-site commerce performance, with possible ancillary revenue from support or implementation assistance.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
123on: Frequently Asked Questions
What is 123on?
123on is a Swedish MarTech software company that provides a shoppable-video plugin for WordPress and WooCommerce websites.
Who uses 123on?
Its users are e-commerce merchants, WordPress site owners, and digital marketers that want interactive product videos on their own sites.
How does 123on make money?
It makes money by selling access to its shoppable-video software, likely through subscription or licence-based pricing, with possible support revenue.
Company Facts
- Founded
- 2016
- Headquarters
- Sweden
- Core Segment
- Media Sales House
- Company Size
- <10
- Official Link
- 123on.com