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Lead DevelopmentFACT · 4/5•25 Aug '26•Via Digiday

X launches Original Content Rewards Program

X (operating under SpaceXAI) will launch the Original Content Rewards Program on Sept. 8 to pay creators who produce "original, high-quality content." The change replaces aspects of the July 2023 revenue-share model and follows other creator-focused product introductions (including Creator Connect). SpaceXAI executives say the move aims to help creators earn a living and make it easier for brands to find experts, but media buyers and agency execs are cautious because of concerns about the platform’s feed, brand safety, historic advertiser departures and ongoing legal and safety controversies tied to SpaceXAI’s generative AI product, Grok. Industry sources say some publishers and creators may enable the program as a low-lift revenue stream, but most agencies are unlikely to shift budgets immediately without visible feed improvements.

•X announced the Original Content Rewards Program, a creator monetization program launching Sept. 8, 2026.
•The new program prioritizes creators producing "original, high-quality content" and changes prior revenue-share eligibility rules introduced in July 2023.
•X previously launched Creator Connect, an AI-powered tool that links brands to creators based on campaign objectives.

Entities:X SpaceX X.AI Corp.Digiday Viral Nation National Football League (NFL)Forbes Insider The Washington Post

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FACT · 4/511 Aug '26· Via Cord Cutters News

Paramount Skydance Exit Threatens LA Jobs, Taxes

Paramount Skydance has reportedly outlined a plan to leave California if the state does not resolve a lawsuit blocking its purchase of Warner Bros. Discovery. Such a departure would eliminate roughly 3,000 direct jobs concentrated in Los Angeles County, remove associated income, corporate, sales and property tax revenues, and reduce broader production spending that supports vendors and freelancers. The loss would weaken the Los Angeles entertainment ecosystem — which generates substantial regional economic output and employment — and could accelerate the shift of film and TV production to lower-cost states and countries.

•A Paramount Skydance departure from California would eliminate roughly 3,000 direct jobs concentrated in Los Angeles County.
•Paramount Skydance currently maintains about 17% of its global workforce of approximately 17,600–18,600 employees in Los Angeles County, translating to an estimated 3,000 positions.
•The reported exit plan is tied to a dispute over the company's purchase of Warner Bros. Discovery, according to Puck News.

Warner Bros. Discovery Puck Cord Cutters News

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FACT · 4/58 Aug '26· Via techcrunch

X replaces revenue sharing with Original Content Rewards

X (formerly Twitter) announced it will wind down its existing Revenue Sharing program and replace it with a new Original Content Rewards program. X will stop accepting new Revenue Sharing participants immediately; existing participants will continue to earn through September 7, 2026, and can apply for the new program beginning September 8, 2026. Eligibility for the new program requires a subscription to an X Premium tier and qualifying thresholds (500 verified followers and 500,000 Home Timeline impressions from verified users in 90 days). X emphasized originality — original reporting, photos/videos, memes/graphics, and commentary that adds meaningful original value will qualify, while reposted or copied material without transformation will not. X framed the change as fixing “misaligned” incentives in the prior program.

•X said it will wind down its existing Revenue Sharing program and replace it with Original Content Rewards.
•X will stop accepting new Revenue Sharing participants; existing participants will continue earning money through 2026-09-07.
•Applications for the new program open 2026-09-08 and require subscription to an X Premium tier plus thresholds: 500 verified followers and 500,000 Home Timeline impressions from verified users in 90 days.

X SpaceX TechCrunch ADWEEK

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