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Lead DevelopmentFACT · 4/5•10 Aug '26•Via https://marketingtechnews.net/feed/

Retailers Integrate AI Shopping with Own Data and Checkout

Retailers and major AI companies are integrating AI-driven discovery with merchant product data and checkout systems to keep transactions and customer data within retailer ecosystems. Adobe reports substantial increases in AI-referred traffic and conversion rates in 2026, while Google launched Universal Cart and a Universal Commerce Protocol (UCP) to enable checkout features across Search and Gemini. OpenAI’s Agentic Commerce Protocol and structured product feeds let merchants supply product and checkout data to AI shopping services while remaining merchant of record. Retailers including Walmart, Ulta Beauty, Wayfair, Nike, Sephora and Target are working with AI services to enable shoppable experiences and retain first‑party customer insights. New measurement tools from Google and Adobe help merchants assess AI visibility and identify missing product attributes.

•Adobe Digital Insights found AI-driven traffic to US retail websites increased 138% year over year in May 2026.
•In May 2026 AI-referred shoppers generated 53% more revenue per visit and converted at a 54% higher rate than non-AI sources, per Adobe.
•Google introduced Universal Cart in May, enabling shoppers to add products across services including Search and Gemini and complete purchases via Google Pay or transfer to retailer sites.

Entities:Google OpenAI Adobe Thomson Reuters Reuters Walmart Ulta Beauty Wayfair Nike Sephora Target Sam's Club

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FACT · 4/55 Aug '26· Via techcrunch

Shopify: AI Search Boosts Traffic and Sales, Not Replacing Google

Shopify said AI-driven search is acting as a complement to traditional search and has materially increased traffic and orders for merchants. On its Q2 earnings call, President Harley Finkelstein said AI-referred traffic and orders to Shopify stores tripled year-over-year, and that traditional search remains a large and growing source of buyer traffic. Shopify reported Q2 revenue up 36% year-over-year to $3.6 billion and gross operating profit up 31% to $1.71 billion, beating analyst expectations. The company noted half of AI-referred sessions land directly on product pages (2.5x traditional search) and that 75% of AI-attributed purchases occurred outside its top 100 categories. Shopify also built connectors to multiple AI tools and agents to support merchant integrations.

•Shopify reported Q2 revenue of $3.6 billion, up 36% year-over-year.
•Gross operating profit rose 31% to $1.71 billion in Q2.
•Shopify said AI-driven traffic and orders to its stores tripled year-over-year in Q2.

Shopify Google OpenAI Anthropic Perplexity Manus AI Replit Vercel Lovable

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