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Lead DevelopmentFACT · 4/5•29 Jul '26•Via Digiday

Omnicom CEO: Market Hasn't Priced AI Costs

On Omnicom's Q2 earnings call (July 29, 2026), CEO John Wren said the market has not yet priced the costs of AI, noting uncertainty around measuring AI output, attribution and cost. Omnicom is currently folding AI costs into broader commercial structures (e.g., principal media deals) and passing savings to clients where possible, while continuing to measure outcomes. Omnicom Media Group CEO Ralph Pardo added that LLM usage incurs token costs and that commercial models are shifting toward paying for outcomes and explicit technology/data charges. Both executives emphasized the need for transparency with clients about where AI-related costs sit.

•Omnicom CEO John Wren said on the company's Q2 earnings call that "The marketplace hasn't seen what the cost of this AI is."
•Omnicom is folding AI costs into larger commercial structures such as principal media deals rather than pricing AI separately.
•Omnicom says it shares identifiable savings with clients but remains in early stages of measuring what those savings actually are.

Entities:Omnicom Omnicom Media Group Germany Digiday

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