Salesforce Agentforce Adoption Raises AI Readiness Concerns
Salesforce’s Agentforce — an agentic AI platform launched in 2024 — has seen slower-than-expected customer adoption, prompting analyst downgrades and large market-value declines. KeyBanc and Bernstein flagged weak adoption and product immaturity, with KeyBanc estimating roughly 23,000 of Salesforce’s 150,000 customers are using Agentforce. Analysts cite two primary barriers: poor data readiness across enterprise CRM systems and the platform remaining in proof-of-concept stages for many customers. Salesforce disputes the negative assessments, with CEO Marc Benioff calling critiques a “bad call” and pointing to internal metrics showing rapid product growth. Other firms (Andreessen Horowitz, Guggenheim, Monness Crespi Hardt) offered more positive views or upgraded ratings. The article argues marketers should prioritize data quality, integration, and governance before broad deployment of autonomous AI agents.
- •Salesforce launched Agentforce in 2024; the article reports only 34% of customers have adopted it so far.
- •Salesforce shares have fallen more than 50% from their December 2024 peak, erasing more than $200 billion in market value.
- •KeyBanc Capital Markets downgraded Salesforce and estimated about 23,000 of the company’s 150,000 customers are using Agentforce.
