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Lead DevelopmentFACT · 4/5•7 Oct '26•Via Adweek

Walmart's Vizio Bets on MrBeast, Holiday Films for Streaming

Walmart-owned Vizio is significantly investing in its free ad-supported streaming service, WatchFree+, to boost advertising opportunities for brands. The company announced new content partnerships with major studios including MGM, NBCUniversal, Disney, A&E, and A24, and will add creator-led channels from digital personalities such as MrBeast, Hot Ones, and others. Vizio is also producing its first original feature-length holiday film, 'Jingle Bells Wedding Bells,' starring Rachel Bilson and Scott Foley, with GEICO as presenting sponsor. These moves aim to attract high-income viewers and Walmart's suppliers and marketplace sellers to advertise on the platform. WatchFree+ has grown to reach 27 million devices, a 25% year-over-year increase, with viewing hours up 58% year-over-year.

•Walmart-owned Vizio is expanding WatchFree+ with new content partnerships from MGM, NBCUniversal, Disney, A&E, and A24.
•WatchFree+ will add free, ad-supported channels from 40 digital creators, including MrBeast and others.
•Vizio will produce its first original feature-length holiday film, 'Jingle Bells Wedding Bells', airing during the holiday season.

Entities:Walmart VIZIO Amazon MGM Studios NBCUniversal Disney A24 A+E Networks

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FACT · 4/56 Oct '26· Via Adweek

Prime Video Wins Global Emmy Awards Rights

Prime Video has acquired the global streaming rights to the Emmy Awards in a six-year agreement with the Television Academy, marking the first time the ceremony will have a dedicated home. Starting in 2027, the Emmys will be streamed live for free in over 240 countries and territories, with no subscription required, including for non-Prime members. The deal reportedly worth $15 million per year exceeds the previous 'Wheel Deal' rotation among ABC, CBS, Fox, and NBC, which paid $8-10 million annually for U.S. rights. This move follows a broader trend of awards shows migrating to streaming, such as the Oscars moving to YouTube in 2029 and Netflix streaming the SAG Awards since 2024. Prime Video aims to transform the Emmys into a year-round cultural celebration.

•Prime Video acquires global rights to the Emmy Awards for six years, starting in 2027.
•The deal is reportedly worth around $15 million per year.
•The Emmys will stream live for free in over 240 countries, without requiring a subscription.

Prime Video Amazon

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