Observed Signal · Aug 25, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Platform Market: ZoomInfo Updates MCP on Salesforce AgentExchange
ZoomInfo announced an update to ZoomInfo MCP on Salesforce’s AgentExchange that connects its GTM.AI headless GTM context layer into Slackbot, enabling natural-language access to ZoomInfo’s verified go-to-market (GTM) data directly inside Slack AI. The relisted integration allows users (with Slack plans that include Slack AI) to query account and contact research within Slackbot and receive answers grounded in ZoomInfo’s verified data graph (stated as more than 100 million company profiles and 500 million professional contacts). Access control, permissioning, and audit logging respect existing ZoomInfo and Slack permissions. The listing on Salesforce AgentExchange puts the integration in front of customers discovering agents and tools across Salesforce and Slack in a single marketplace.
Integration enables natural-language, in-Slack access to verified B2B GTM data across Salesforce/Slack ecosystems, improving sales and marketing workflows and increasing discoverability via Salesforce AgentExchange—relevant to B2B MarTech vendors and customers.
Key Takeaways & Evidence Grounding
- ZoomInfo updated ZoomInfo MCP on Salesforce’s AgentExchange.
- The integration connects GTM.AI (ZoomInfo’s headless GTM context layer) into Slackbot to provide natural-language access inside Slack AI.
- The feature is available to any customer whose Slack plan includes Slack AI.
- ZoomInfo cites a verified data graph of more than 100 million company profiles and 500 million professional contacts.
- Access control, permissioning, and audit logging carry over from existing ZoomInfo and Slack permissions.
Connected Companies & Entities
6 Entities mappediTech Series
B2B tech publisher and demand generation services provider.
“MarTech Series is part of the iTech Series network (mentioned in the article footer)....”
Business Wire
Global press release distribution and investor disclosure services.
“Author: Business Wire — the article is published via Business Wire on August 25, 2026....”
ZoomInfo
B2B data and go-to-market software platform for revenue teams.
“ZoomInfo, the all-in-one AI GTM platform, announced it has updated ZoomInfo MCP on Salesforce’s AgentExchange, ... making it easy for custom...”
Slack
Enterprise team messaging and workflow collaboration SaaS platform.
“The relisted integration connects GTM.AI, ZoomInfo’s headless GTM context layer, into Slackbot, Slack’s built-in AI assistant, and is availa...”
Salesforce
Enterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
“Salesforce’s AgentExchange, Salesforce’s marketplace for the agentic era that brings together the rich ecosystems of AppExchange, Slack, and...”
MarTech Series
B2B martech publisher with demand generation services.
“MarTech Series is the publishing platform that published the Business Wire announcement on its site....”
Ontology Mapping & Concepts
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