MarTech Series
B2B martech publisher with demand generation services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MarTech Series
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- United States
- Company size
- 10–49
- Market role
- Publisher & Media Owner
- Official website
- martechseries.com
What MarTech Series does
The company operates a vertical B2B media model. It builds and retains a specialist audience through editorial publishing, then monetises that audience through advertising, sponsored content, content syndication, lead generation campaigns and event-related marketing services. Value creation depends on combining category-specific editorial reach with managed campaign execution for commercial clients.
Category differentiation
MarTech Series is a B2B publisher and demand generation media property, not a martech software vendor or marketing automation platform. It sells audience access and managed campaign services rather than SaaS tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MarTech Series is a US-based B2B digital publisher focused on marketing technology, advertising and analytics. It publishes daily news, interviews, analysis and thought leadership content for marketing professionals, advertisers, martech vendors and technology decision-makers. The company operates as part of the iTech Series network and functions both as a media property and as a commercial demand generation channel for B2B clients. The business makes money through a hybrid publishing and services model. It sells advertising and sponsored editorial placements against its specialist audience, runs content syndication and lead generation programmes for B2B marketers, and supports event marketing initiatives. Its direct customers are brands, agencies, martech vendors and B2B marketing teams that want category visibility, qualified leads and campaign distribution within a specialised marketing technology audience.
Business model & monetisation
MarTech Series uses a mixed monetisation strategy centred on ad-supported publishing and service fees. It earns revenue from advertising sold against its website audience, sponsored and customised editorial services, content syndication campaigns, managed lead generation programmes and event marketing services. The lead generation business is performance-oriented, while editorial and event offerings are sold as managed campaign packages.
- Advertising and sponsored placements
- Ad-Supported
- Custom editorial services
- Service Fee
- Lead generation programmes
- Service Fee
- Event marketing services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Tells.co to Attend Contact.io with SMS and AI Focus
Conversational AI & Chatbots · Recorded impact score: 2/5
Tells.co, a communications technology provider specializing in SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows, announced it will attend Contact.io 2026 in Denver (August 23–25, 2026). The company said it will meet with lead buyers, pay-per-call operators, contact centers, and platform teams to discuss speed-to-contact, SMS engagement, compliant conversation workflows, and how messaging and AI tools can complement voice programs. David Schlaegel, Co-Founder of Tells.co, is quoted saying Contact.io is where call, messaging, compliance, and AI customer-contact conversations converge. Attendees can request meetings with Tells via the company website.
- Tells.co is a communications technology provider focused on SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows.
- Tells.co announced it plans to attend Contact.io 2026, taking place August 23–25, 2026, at the Hyatt Regency Denver at Colorado Convention Center.
Email Marketing ROI Drives 2026 Budget Shifts
Email & Newsletter · Recorded impact score: 3/5
New industry data showing up to $36 in revenue for every $1 spent on email marketing is prompting U.S. brands to reassess 2026 digital budgets. The article argues email is a highly economical channel because it relies on owned audience data, automation, segmentation and CRM integration, which can stabilize revenue amid volatile paid channels. V Digital Services reports increased client interest in automation audits and lifecycle optimization, and Joe Pelosi (Senior Marketing Data Analyst at VDS) is quoted on the renewed focus on measurable ROI. The piece also notes regulatory pressure on third-party data is accelerating interest in consent-based owned channels and that finance and marketing leaders are aligning around ROI benchmarks in budget planning.
- Industry data cited in the article indicates brands generate up to $36 in revenue for every $1 spent on email marketing.
- The article was published on 2026-07-31.
Explore company relationships
Questions about MarTech Series
What is MarTech Series?
MarTech Series is a B2B digital publishing platform covering marketing technology news, interviews and industry insights, with related demand generation and editorial services.
Who uses MarTech Series?
Its readers are marketing and technology professionals, while its paying customers are B2B brands, martech vendors, agencies, sales teams and demand generation teams.
How does MarTech Series make money?
It earns revenue from advertising, sponsored editorial, content syndication, managed lead generation campaigns and event marketing services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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