Observed Signal · Aug 13, 2025 · Earnings Report · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive

Zilch Revenues Double as Customer Count Hits Five Million

Executive Signal Summary

UK BNPL fintech Zilch reported a 93% year-on-year increase in revenues to £110.3 million for the fiscal year ending March 31, 2025, while cutting losses by 79% to £10.5 million. The growth was driven by a jump in transaction and advertising revenue, which rose 81% to £31.5 million. Gross merchandise value grew 73% to £1.9 billion. Zilch, which offers advertising-subsidised buy-now-pay-later services, surpassed five million customers in 2025. The company is backed by eBay and has been tipped as an IPO candidate. CEO Philip Belamant has previously suggested a potential listing outside the UK.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Zilch, a UK BNPL fintech, reports strong growth in advertising revenue, indicating continued relevance of ad-subsidized commerce models, but this is a single company's results with limited industry-wide impact.

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Key Takeaways & Evidence Grounding

  • Zilch's revenues increased 93% year-on-year to £110.3m for the year ending March 31, 2025.
  • Losses reduced by 79% to £10.5m over the same period.
  • Transaction and advertising revenue grew 81% to £31.5m.
  • Gross merchandise value rose 73% to £1.9bn.
  • Zilch surpassed five million customers in 2025.

Connected Companies & Entities

2 Entities mapped

“Zilch provides advertising-subsidised BNPL services and competes against the likes of Klarna and Clearpay....”

“Zilch, which is backed by eBay and last year launched its pay over three months product, said it topped the five million customer mark this ...”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Tech.eu•Published: Aug 13, 2025
Original Coverage Title: “Zilch revenues double as tops five million customer mark”

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