Observed Signal · Oct 7, 2026 · Market Research Report · Source: Retail-News · Impact: 2/5 · Sentiment: Positive
eBay Recommerce Report 2026: Secondhand Becomes Mainstream
eBay's Recommerce Report 2026 reveals that secondhand shopping has become a mainstream consumer behavior. The study, based on surveys of 10,500 consumers across ten markets and 1,707 active eBay sellers in seven countries, shows that 47% now buy secondhand goods at least monthly (up from 35% last year). Price savings remain the primary driver, cited by 84% of respondents, while 83% acknowledge environmental benefits. Gen Z is particularly active, with 53% planning to increase secondhand spending next year. The report also highlights growth in selling, with 38% having sold used items online in the past year. eBay references its completed acquisition of Depop in July 2026, which brought a platform with $1 billion in revenue and a young user base, underscoring the strategic importance of recommerce.
The report provides data on the growing secondhand market, relevant for e-commerce and advertising strategies, but is not a major industry-shifting event.
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Key Takeaways & Evidence Grounding
- 47% of consumers buy secondhand monthly, up from 35% last year.
- 84% cite saving money as a top reason for buying secondhand.
- 83% see environmental benefits in purchasing used products.
- 38% of consumers sold used items online in the past year.
- eBay completed acquisition of Depop in July 2026; Depop generated ~$1B revenue in 2025.
Connected Companies & Entities
2 Entities mapped“eBay verweist in diesem Zusammenhang auch auf die im Juli 2026 abgeschlossene Übernahme von Depop....”
“Die Plattform erzielte 2025 rund eine Milliarde US-Dollar Umsatz, zählte sieben Millionen aktive Käufer und mehr als drei Millionen aktive V...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
eBay Completes Acquisition of Depop
eBay has completed its acquisition of the secondhand fashion marketplace Depop from Etsy, strengthening eBay's position in the growing recommerce market. Depop — popular with Gen Z and younger millennials for vintage, streetwear and sustainable fashion — will remain largely independent while leveraging eBay's infrastructure, logistics and personalization capabilities. The move expands eBay's fashion portfolio and access to a younger, community-driven user base, supporting growth in C2C secondhand trading and circular-economy positioning. The article was published by Retail-News on 2026-07-30.
Etsy Sells Depop to eBay for $1.2 Billion
Etsy agreed to sell Depop, the secondhand clothing marketplace popular with Gen Z, to eBay for $1.2 billion in cash. Etsy acquired Depop nearly five years earlier for $1.62 billion and said the sale will let it focus on its core marketplace. Depop, founded in 2011, generated about $1 billion in gross merchandise sales in 2025, grew nearly 60% year-over-year in the U.S., and had seven million active buyers (approximately 90% under 34) and more than three million active sellers as of December 31, 2025. eBay and Etsy executives commented that Depop will benefit from eBay’s scale; the transaction is expected to close in Q2 2026. Etsy has previously bought and divested other niche marketplaces such as Elo7 and Reverb.
Etsy Soars 17% After $1.2B Depop Sale to eBay
Etsy announced it will sell secondhand clothing marketplace Depop to eBay for about $1.2 billion in cash, prompting Etsy shares to jump more than 14% in extended trading. Etsy purchased Depop roughly five years ago for about $1.62 billion and said the sale lets it refocus on growing the core Etsy marketplace. eBay said the acquisition expands its presence in fashion and helps reach younger recommerce shoppers; roughly 90% of Depop users are under 34. The transaction is expected to close in the second quarter of 2026. The announcement coincided with eBay’s strong fourth-quarter results: adjusted EPS of $1.41 on $2.97 billion revenue, GMV growth to $21.2 billion, and upbeat Q1 guidance.
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