Observed Signal · Oct 7, 2026 · Product Launch · Source: Trending Topics (DACH/CEE Innovation & Tech) · Impact: 1/5 · Sentiment: Positive
Stocard Founders Launch AI-Powered Shopping List App SuperPlan
The founders behind Stocard and SuperCards have launched SuperPlan, a free shopping list app for iPhone and Android. SuperPlan combines shared lists with recipe collections, using AI to import and process recipes from social media, cookbooks, and handwritten cards into ingredient lists. The app is ad-free and requires no account, with revenue from an optional Premium subscription (€1.99/week or €29.99/year in Austria) for advanced AI features, including voice input and photo recognition. The company, Super Apps Studio GmbH, is based in Berlin and Gmunden, Austria, and was founded by David Handlos, Florian Barth, and Mark Himmelsbach. Handlos previously co-founded Stocard, which was acquired by Klarna for approximately €110 million in 2021. SuperPlan faces competition from established apps like Bring!, AnyList, and Listonic, but aims to differentiate through superior AI recognition.
Launch of a new consumer shopping app by ex-Stocard founders; relevant to consumer app ecosystem but not a major industry shift.
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Key Takeaways & Evidence Grounding
- SuperPlan is a free shopping list app by Super Apps Studio GmbH, founded by Stocard co-founders David Handlos, Florian Barth, and Mark Himmelsbach.
- The app uses AI to import recipes from social media, cookbooks, and handwritten cards, converting them into ingredient lists.
- The app has no ads and requires no account, monetized via an optional premium subscription at €1.99/week or €29.99/year in Austria.
- Stocard was acquired by Klarna for approximately €110 million in 2021.
- SuperPlan faces competition from apps like Bring!, AnyList, and Listonic, but leverages superior AI recognition of voice, photos, and handwriting.
Connected Companies & Entities
2 Entities mapped“In 2021, the Swedish fintech giant Klarna bought the start-up for about €110 million....”
“In German-speaking countries, the Swiss app Bring! has dominated for years....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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