Bring!
Shopping-list app monetised through in-app shopper marketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bring! Labs AG
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Röntgenstrasse 44, CH-8005 Zurich
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- bringlabs.com
What Bring! does
Bring! Labs builds and operates a free consumer shopping-planning app to aggregate a recurring grocery-shopping audience, then monetises that audience through advertising and brand partnerships. The core mechanic is to turn high-frequency household utility usage into commercially valuable purchase-intent media inventory. Additional value is created by integrating retailer offers into the user workflow and, following the Profital addition, broadening its retail-offer and brochure footprint.
Category differentiation
This is not a last-mile delivery business or logistics service despite the name. It is a consumer shopping-list app and shopper-marketing platform owned by Bring! Labs AG.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bring! Labs AG is a Swiss software company best known for Bring!, a consumer grocery shopping-list app used by households to plan and coordinate purchases. The app is free to consumers and combines shared lists, recipe integration, retailer offers and loyalty-card functionality inside a mobile experience designed for recurring grocery-shopping behaviour. The company also operates an advertising business that sells in-app placements to FMCG brands, retailers and agencies. Its commercial value comes from access to consumers during purchase planning, using first-party behavioural signals from shopping-list activity to support sponsored placements, branded content and other native retail-media style formats. In practice, Bring! functions as both a consumer utility platform and an owned media environment for shopper marketing.
Company news briefing
Briefing updated:
Bring! has positioned its platform as a primary alternative to Aktionsfinder for digital offer discovery, highlighting a strategic push to capture market share in the retail media sector. This development reinforces the company’s focus on digitised circulars and shopper marketing following its previous integration with Profital. The firm continues to strengthen its role as a key advertising partner for retailers and FMCG brands across the DACH region by facilitating consumer engagement during the purchase planning phase.
Business model & monetisation
The company uses a freemium consumer model: the app is free for end users, while revenue comes primarily from in-app advertising and brand partnerships. Commercial monetisation is campaign-led, including sponsored product placements, branded content, category placements and premium placements, likely sold via CPMs, fixed placement fees and bespoke campaign packages. There is no clear evidence of meaningful consumer subscription revenue.
- In-app advertising placements
- Ad-supported campaign sales
- Sponsored product and category placements
- Placement fees and media packages
- Branded content and partnership campaigns
- Service fee / campaign package
- Consumer app usage
- Free end-user access
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Bring! Labs AG
IAB vendor record: 836
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special feature IDs
- 1
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Bring!
What is Bring!?
Bring! is a shopping-list and grocery-planning app operated by Bring! Labs AG, with an associated in-app advertising business for brands and retailers.
Who uses Bring!?
Consumers and households use the app for shared grocery planning, while FMCG brands, retailers and agencies use its advertising offering.
How does Bring! make money?
It primarily makes money from in-app advertising, sponsored placements and brand partnership campaigns sold to advertisers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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