iFood

iFood is a Brazilian consumer platform and marketplace focused on food delivery, grocery and adjacent local commerce. It connects consumers, merchants and delivery couriers through a mobile-first ecosystem that manages discovery, ordering, payments and fulfilment. The company operates at national scale in Brazil and has expanded its merchant and ecosystem footprint through acquisitions and adjacent services. The business generates revenue primarily from marketplace commissions charged to restaurants and merchants, delivery and service fees paid by users, and merchant-facing monetisation tools. It also runs iFood Ads, a retail media business that sells sponsored placements and branded campaigns inside the app using first-party commerce data. Its paying customers therefore include merchants, brands and agencies, while consumers pay transaction-related fees and membership-style benefits within the broader platform.