iFood
Brazilian food delivery marketplace with retail media and logistics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- iFood com Agência de Restaurantes Online S.A.
- Entity type
- COMPANY
- Headquarters
- Brazil
- Company size
- >5,000
- Market role
- B2C Consumer App / Platform
- Official website
- ifood.com
What iFood does
iFood runs a multi-sided marketplace. It aggregates consumer demand, restaurant and merchant supply, and last-mile delivery capacity inside one application, then captures value from each transaction flowing through the network. Scale improves merchant selection, delivery density, consumer frequency and data quality, which in turn strengthens unit economics and merchant retention. On top of transaction revenue, the company monetises attention and purchase intent through an in-app advertising business and deepens retention through membership, payments and merchant tools.
Category differentiation
This is the Brazilian food delivery and local commerce platform, not a restaurant chain or a standalone food delivery software vendor sold independently to enterprises. Its ad business is a retail media layer within its own marketplace, not an open-web DSP or SSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
iFood is a Brazilian consumer platform and marketplace focused on food delivery, grocery and adjacent local commerce. It connects consumers, merchants and delivery couriers through a mobile-first ecosystem that manages discovery, ordering, payments and fulfilment. The company operates at national scale in Brazil and has expanded its merchant and ecosystem footprint through acquisitions and adjacent services. The business generates revenue primarily from marketplace commissions charged to restaurants and merchants, delivery and service fees paid by users, and merchant-facing monetisation tools. It also runs iFood Ads, a retail media business that sells sponsored placements and branded campaigns inside the app using first-party commerce data. Its paying customers therefore include merchants, brands and agencies, while consumers pay transaction-related fees and membership-style benefits within the broader platform.
Business model & monetisation
iFood monetises through percentage take-rates on merchant orders, delivery and service fees on consumer transactions, and value-added merchant services tied to logistics and promotional visibility. It also monetises through retail media: brands, agencies and merchants pay for sponsored listings, banners, video and campaign placements within the app. Additional monetisation comes from membership and loyalty mechanics, payments-related services and merchant growth products that increase order frequency and average lifetime value.
- Marketplace order commissions
- Percentage Take-Rate
- Delivery and service fees
- Service Fee
- In-app advertising and sponsored placements
- Ad-Supported
- Membership and loyalty benefits
- Software Subscription
- Merchant operational and promotional tools
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about iFood
What is iFood?
iFood is a Brazilian food delivery and local commerce marketplace that connects consumers, merchants and couriers through a mobile app, and it also operates an in-app advertising business.
Who uses iFood?
Consumers use iFood to order food and other local commerce items, while restaurants, grocers, brands and agencies use it to access demand, logistics and advertising inventory.
How does iFood make money?
iFood makes money from merchant commissions, delivery and service fees, membership-style benefits, and advertising sold through iFood Ads.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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