Observed Signal · Apr 13, 2026 · Company Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Positive
Xperi / TiVo: CTV OS and ACR Measurement
Xperi / TiVo (parent: Xperi Inc.) is a smart TV platform and measurement provider that operates TiVo OS and an entertainment platform reaching more than 200 million devices globally. TiVo OS is deployed on smart TVs from vendors including Vestel and Hisense. The company provides content discovery, metadata services and ACR-based (Automatic Content Recognition) audience measurement for connected-TV (CTV) advertising. The profile lists corporate details (HQ in San Jose, CA; founded 2022; ticker XPER) and links to Xperi’s website and press resources.
Xperi/TiVo operates a widely deployed CTV OS (200M+ devices) and provides ACR-based audience measurement, making it a relevant player for CTV ad inventory, measurement and platform distribution—useful industry context but not a breaking product, policy, or financial event.
Track Xperi Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Parent company: Xperi Inc.
- Headquarters: San Jose, CA
- Founded: 2022
- Ticker: XPER
- TiVo OS and entertainment platform reach 200M+ devices globally
- TiVo OS is deployed on smart TVs from Vestel and Hisense
- Provides content discovery, metadata, and ACR-based audience measurement for CTV advertising
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
TiVo Builds Cross-Platform Advertising Signal Layer
State of Streaming reports that Xperi (TiVo) is positioning itself as an invisible infrastructure layer that connects TV streaming, smart TVs and in‑car dashboards via persistent identifiers and ACR data licensing. In the U.S. TiVo Ads announced a household-level identifier that bridges living-room streaming to in‑car dashboards using DTS AutoStage (now powering 14 million vehicles). In the U.K. TiVo launched an independent Automatic Content Recognition (ACR) data licensing product that pools signals across multiple smart TV brands (Sharp, Bush, Panasonic, Techwood) and is explicitly platform-agnostic. Xperi emphasizes it does not own consumer relationships, preserving OEM partnerships that provide cross‑environment signals; Samba TV is named as a measurement/verification partner. The piece highlights scale arguments (110M+ North American vehicles with HD Radio receivers) and affluent in‑car audiences for targeted advertising (BMW/Mercedes buyer income stats).
Element Brings New Smart TVs Powered by TiVo to Major U.S. Retailers
Xperi's TiVo OS expands retail presence with Element smart TVs, and TiVo introduces Agent TiVo, a new conversational AI experience for entertainment discovery.
TiVo Ads Launches Enhanced U.S. TV Viewership Data Offering, Unifying STB and ACR Data in a Single Feed
Xperi's TiVo Ads launches an enhanced U.S. TV viewership data offering that unifies set-top box (STB) and automatic content recognition (ACR) data into a single feed, providing a more comprehensive view of TV viewing behavior.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.