Observed Signal · Jun 18, 2026 · Partnership · Source: Business Wire: AdTech · Impact: 3/5 · Sentiment: Positive
Wpromote x Giant Spoon Partners with Smartly
Wpromote x Giant Spoon announced a formal partnership with Smartly, the AI-powered advertising technology platform, to embed Smartly’s creative and media activation capabilities into the agency’s Polaris IQ operating system. The collaboration follows a structured pilot that used server-to-server Google Analytics integration and Smartly’s Predictive Budget Allocation, producing a reported 29% increase in lower-funnel ROAS on 26% less spend, campaign builds that scale across 50 geo-targeted markets, and up to a 93% reduction in manual reporting time. The agreement includes agency teams pursuing Smartly certification and 'Smartly Badged Agency' status. The partnership aims to accelerate insight-to-activation workflows across paid social, CTV, and Google while improving measurement and efficiency for clients.
The partnership embeds an AI-driven creative and media activation platform into an agency operating system with validated pilot results (improved ROAS and efficiency). This affects agency workflows across paid social, CTV and Google and may influence how agencies adopt integrated adtech stacks, but it is not a major platform policy or sector‑wide technical release.
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Key Takeaways & Evidence Grounding
- Announcement date: 2026-06-18
- Wpromote x Giant Spoon formally partnered with Smartly to integrate Smartly into the agency’s Polaris IQ activation layer
- Pilot using server-to-server Google Analytics and Smartly’s Predictive Budget Allocation delivered a 29% increase in lower-funnel ROAS on 26% less spend
- Campaign builds now deploy across 50 geo-targeted markets in the same timeframe; manual reporting time dropped by as much as 93%
- Wpromote x Giant Spoon teams are working toward full Smartly certification and 'Smartly Badged Agency' status
Connected Companies & Entities
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