Observed Signal · Jul 7, 2026 · Recognition / Award · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive

Workato 99% Recommend in Gartner 2026 Voice of Customer

Executive Signal Summary

Workato was named a Customers’ Choice in the 2026 Gartner Peer Insights “Voice of the Customer” report for Business Orchestration and Automation Technologies (BOAT). Based on end-user reviews, Workato achieved the highest willingness-to-recommend rating among vendors: 99% of customers said they would recommend the platform, derived from 75 reviews as of April 30, 2026. The company also scored 4.9/5 for Deployment Experience and Support Experience (75 reviews), and received top ratings in Product Capabilities (4.8/5) and Sales Experience (4.7/5). Workato credited the result to long-term customer focus and positioning itself as an enterprise control and execution platform for AI, emphasizing governance, security and real-time orchestration across apps, data and processes.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Vendor recognition in Gartner Peer Insights signals strong customer satisfaction for a MarTech/B2B SaaS provider, which can influence procurement and competitive positioning but is not industry-shifting.

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Key Takeaways & Evidence Grounding

  • Workato was named a Customers’ Choice in the 2026 Gartner Peer Insights “Voice of the Customer” for Business Orchestration and Automation Technologies (BOAT).
  • 99% of Workato customers said they would recommend the platform, based on 75 reviews as of April 30, 2026.
  • Workato received 4.9/5 for Deployment Experience and 4.9/5 for Support Experience (based on 75 reviews as of April 30, 2026).
  • Workato scored 4.8/5 in Product Capabilities (75 reviews) and 4.7/5 in Sales Experience (71 reviews) as of April 30, 2026.
  • Gaby Moran, VP, Global Customer Success Management and Experience at Workato, commented on the recognition in the press release.

Connected Companies & Entities

5 Entities mapped

“Workato®, the leading Enterprise Control and Execution Platform for AI, announced it was named a Customers’ Choice in the 2026 Gartner Peer ...”

“Workato was named a Customers’ Choice in the 2026 Gartner Peer Insights “Voice of the Customer” for Business Orchestration and Automation Te...”

“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”

“Author: Business Wire — July 7, 2026 (Business Wire is noted as the press-distribution/source for the announcement)....”

“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: https://martechseries.com/feed/•Published: Jul 7, 2026
Original Coverage Title: “99% of Workato Customers Recommend the Platform, the Highest Rating in the 2026 Gartner® Peer Insights™ “Voice of the Customer” for Business Orchestration and Automation Technologies”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

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AI / Enterprise AI PlatformSep 24, 2026

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Coupa Named Customers' Choice in Gartner 2026 VoC

Coupa announced it was recognized as the only Customers’ Choice in the July 2026 Gartner Peer Insights Voice of the Customer report for Source-to-Pay Suites. According to verified Gartner end-user reviews, Coupa received an overall rating of 4.9 out of 5.0 and a 99% Willingness to Recommend rate (as of April 2026). The company highlighted its agentic AI initiatives — including Coupa Compose, Catalyst services, and Navi agents — and referenced recent acquisitions of Tonkean and Rossum to accelerate AI agent deployment. The release states 350 customers use Coupa Navi agents, over 130 custom agents have been developed with Agent Studio, and the Expenses Receipt Parsing agent has the highest adoption. Coupa also announced promotional pricing incentives to encourage customer adoption of its agentic AI offerings through the end of the year.

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