Observed Signal · Jul 7, 2026 · Recognition / Award · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Workato 99% Recommend in Gartner 2026 Voice of Customer
Workato was named a Customers’ Choice in the 2026 Gartner Peer Insights “Voice of the Customer” report for Business Orchestration and Automation Technologies (BOAT). Based on end-user reviews, Workato achieved the highest willingness-to-recommend rating among vendors: 99% of customers said they would recommend the platform, derived from 75 reviews as of April 30, 2026. The company also scored 4.9/5 for Deployment Experience and Support Experience (75 reviews), and received top ratings in Product Capabilities (4.8/5) and Sales Experience (4.7/5). Workato credited the result to long-term customer focus and positioning itself as an enterprise control and execution platform for AI, emphasizing governance, security and real-time orchestration across apps, data and processes.
Vendor recognition in Gartner Peer Insights signals strong customer satisfaction for a MarTech/B2B SaaS provider, which can influence procurement and competitive positioning but is not industry-shifting.
Track Workato Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Workato was named a Customers’ Choice in the 2026 Gartner Peer Insights “Voice of the Customer” for Business Orchestration and Automation Technologies (BOAT).
- 99% of Workato customers said they would recommend the platform, based on 75 reviews as of April 30, 2026.
- Workato received 4.9/5 for Deployment Experience and 4.9/5 for Support Experience (based on 75 reviews as of April 30, 2026).
- Workato scored 4.8/5 in Product Capabilities (75 reviews) and 4.7/5 in Sales Experience (71 reviews) as of April 30, 2026.
- Gaby Moran, VP, Global Customer Success Management and Experience at Workato, commented on the recognition in the press release.
Connected Companies & Entities
5 Entities mapped“Workato®, the leading Enterprise Control and Execution Platform for AI, announced it was named a Customers’ Choice in the 2026 Gartner Peer ...”
“Workato was named a Customers’ Choice in the 2026 Gartner Peer Insights “Voice of the Customer” for Business Orchestration and Automation Te...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
“Author: Business Wire — July 7, 2026 (Business Wire is noted as the press-distribution/source for the announcement)....”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Workato Named Gartner Customers' Choice for iPaaS
Workato, a leading control and execution platform for enterprise AI, has been recognized as a Customers' Choice in the 2026 Gartner Peer Insights 'Voice of the Customer' for Integration Platform as a Service (iPaaS) for the third time. The recognition is based on user reviews, with Workato receiving a rating of 4.9 out of 5.0 stars, the highest among all vendors in the report, and no reviews below four stars out of 112 reviews as of June 30, 2026. 97% of customers indicated they would recommend the platform. Workato's platform provides a neutral layer for AI orchestration, helping enterprises mitigate risk, improve token costs, and scale AI with governance. The company recently expanded its platform with the general availability of Workato AIRO, a multi-agent system for agentic engineering.
Workato unveils AIRO, new Control and Execution Platform for Enterprise AI
At its WOW 2026 conference, Workato unveiled AIRO as the new primary interface for its platform, along with several enhancements: Live Process Graph for enterprise process context, an Enterprise AI Control Plane for governance and cost control (including Model Gateway and AI Registry), Agent Evals for continuous agent monitoring, and Workato XChange, an internal marketplace for reusable AI assets. These additions aim to help enterprises scale AI deployments with governance and efficiency. Workato CEO Vijay Tella emphasized the need for a neutral control layer to enable effective AI scaling. TCS consultant Shailesh Ghaisas noted AIRO's potential to accelerate modernization while maintaining governance.
Coupa Named Customers' Choice in Gartner 2026 VoC
Coupa announced it was recognized as the only Customers’ Choice in the July 2026 Gartner Peer Insights Voice of the Customer report for Source-to-Pay Suites. According to verified Gartner end-user reviews, Coupa received an overall rating of 4.9 out of 5.0 and a 99% Willingness to Recommend rate (as of April 2026). The company highlighted its agentic AI initiatives — including Coupa Compose, Catalyst services, and Navi agents — and referenced recent acquisitions of Tonkean and Rossum to accelerate AI agent deployment. The release states 350 customers use Coupa Navi agents, over 130 custom agents have been developed with Agent Studio, and the Expenses Receipt Parsing agent has the highest adoption. Coupa also announced promotional pricing incentives to encourage customer adoption of its agentic AI offerings through the end of the year.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.
