Observed Signal · Sep 10, 2026 · Event · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Neutral
Wooga's Holger Wurst to Speak at PGC Nordics
Holger Wurst, lead UX designer at Wooga, has been announced as a speaker at Pocket Gamer Connects (PGC) Nordics, scheduled for October 20-21 in Helsinki. Wurst, who has been with Wooga for over a decade and worked on the studio's flagship title 'June's Journey,' will join a panel on the 'Practical AI' track titled 'How AI Agents Are Reshaping The Way We Make Games'. The panel will explore how AI agents are being integrated into game development pipelines, including prototyping and optimizing updates, while also addressing challenges such as reliability, creative control, IP concerns, and team workflows. Wurst previously spoke at PGC Helsinki 2025 on tackling legacy UX.
Event speaker announcement; minor industry relevance, limited analytical value.
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Key Takeaways & Evidence Grounding
- Holger Wurst, lead UX designer at Wooga, confirmed as speaker at PGC Nordics.
- PGC Nordics takes place in Helsinki on October 20-21.
- Wurst will join a panel on 'How AI Agents Are Reshaping The Way We Make Games'.
- Wurst has been with Wooga for over a decade, working on 'June's Journey'.
- He previously spoke at PGC Helsinki 2025 on legacy UX.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Holger Wurst on June's Journey UX, player research, AI
Holger Wurst, who leads UI/UX for Wooga's June's Journey, shares insights ahead of PGC Nordics. He emphasizes the importance of talking to players, citing a senior player who outperformed designers in understanding game economy. He discusses IP collaborations with Wicked and Agatha Christie, noting that players insisted June remain central. He warns against breaking 'mapping'—renaming or moving items confuses players. He advocates for reliable, consistent UI over novelty, comparing redesigns to OS updates. On AI, Wurst reports prototypes are 70% faster with AI tools, but he rejects synthetic players, calling them 'dangerous' as they remove human empathy from design. He advises designers to stay gamers and engage in continuous learning.
Pixel Federation's Matej Jurcak to Speak at PGC Nordics
Matej Jurcak, who leads ASO and growth partnerships at game studio Pixel Federation, has been confirmed as a speaker at Pocket Gamer Connects Nordics (PGC Nordics) in Helsinki on October 20–21, 2026. Jurcak will appear on the panel 'Does The Best Game Win Anymore?', examining the relationship between game design and marketing. He has worked at Pixel Federation for over a decade in roles across community management, social media and creative assets before moving into app store optimisation and strategic partnerships. PGC Nordics will take place at Wanha Satama, hosting more than 1,500 professionals from over 50 countries and running alongside the AI Gamechangers Summit and Beyond Games: Transmedia Summit.
Pocket Gamer Connects Nordics Announces First Speakers
Pocket Gamer Connects (rebranded PG Connects Nordics) will return to Finland on October 20–21, 2026 for its 13th edition, expanding its regional remit. The two-day conference will include the AI Gamechangers Summit and Beyond Games: Transmedia Summit as part of Finnish Games Week, with more than 1,500 professionals expected to attend and 150+ speakers across 22 conference tracks. The first confirmed speakers include representatives from Odd Latent, Game Makers of Finland, InnoGames, Outfit7, gamescom latam, IGDA / Utrecht University, OV Entertainment Group, Neogames Finland and modl.ai, and the programme will also feature speakers from Supercell, Next Games, Rovio, Fingersoft, Epic Games and Meta. Early-bird tickets start at €152.
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