Observed Signal · Oct 23, 2026 · Market Signal · Source: Lifesight · Impact: 2/5
Webinar Recap: Where Brands Stand and What’s Next in Unified Marketing Measurement
Missed our webinar with Winterberry Group? Get the key findings from The State of Unified Marketing Measurement 2026 and watch the full replay.
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Retail Media 2026: Essential Marketer Strategies
Pacvue presents a free online webinar 'Retail Media 2026' on December 3 at 10:00, aimed at brands and agencies looking to plan more efficiently, sharpen control and translate performance into revenue. Pacvue experts Christopher Walper (Sales Director DACH) and Christoph Kautz (Sales Director Germany) will outline developments shaping 2026 and show how to drive campaign performance, efficiency and ROI across Retail Media. The session covers 2025 Europe signals, data signals to inform 2026 planning, trends such as automation, AI, and new measurability, plus best practices and planning frameworks that streamline processes. Case studies demonstrate real-world results. The webinar is a collaboration between Pacvue and OnlineMarketing.de, and attendees can register via the event page. The content is positioned to help marketers and agencies navigate increased complexity in Retail Media in 2026 and convert learnings into improved media execution.
Ensemble Forecasting Research, Now live on GitHub
Lifesight has published its ensemble forecasting research on GitHub, a new technical resource for the marketing measurement community.
How marketing KPIs can train teams to make bad decisions
This article argues that marketing metrics, if poorly chosen, can incentivize teams to optimize for numbers that look good but do not drive business outcomes. It uses examples from Dreamdata's 2026 B2B advertising benchmarks, showing that LinkedIn clicks cost $6.70 vs Meta's $1.70, but LinkedIn's cost per company influenced is $78.58 vs Meta's $144.24, illustrating how metric choice affects budget decisions. It warns against focusing solely on lead volume or CPC, and highlights the danger of automated bidding optimizing for the wrong signals. The article suggests evaluating KPIs by asking what business outcome they influence, what decisions they support, and what behaviors they reward. It recommends balancing metrics, using them diagnostically, or replacing them when they encourage undesirable trade-offs.
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