Observed Signal · Oct 27, 2026 · Earnings Report · Source: DWDL · Impact: 1/5 · Sentiment: Positive
Vox's 'Löwen' Finale Hits Season High Ratings
The season finale of Vox's 'Die Höhle der Löwen' achieved its highest ratings of the season, drawing 1.25 million viewers and a 14.3% market share among 14-49 year olds, winning the primetime slot. The show also performed strongly in the extended 14-59 demographic with an 11.4% share. Across all eight episodes of the season, the show averaged 1.11 million viewers and an 11.9% market share in the key demographic, recovering from a weak start. The finale outperformed rival 'Wer wird Millionär?' on RTL in the young audience, while RTL's quiz show led in total viewership with 2.65 million. The data comes from AGF Videoforschung.
This is a TV ratings report for a single German broadcaster's show, with no direct impact on the AdTech or MarTech industry. Not relevant to the advertising technology ecosystem.
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Key Takeaways & Evidence Grounding
- The season finale of 'Die Höhle der Löwen' on Vox reached 1.25 million viewers and a 14.3% market share among 14-49 year olds, winning the primetime slot.
- The final episode achieved a 11.4% market share among viewers aged 14-59, on par with RTL's 'Wer wird Millionär?'.
- The eight-episode season averaged 1.11 million viewers and an 11.9% market share in the key 14-49 demographic.
- The show's start was weak, with a low under 1 million viewers, but it recovered strongly over the season.
- Data source: AGF Videoforschung, AGF SCOPE 1.16.
- The finale outperformed RTL's 'Wer wird Millionär?' in the 14-49 age group.
Connected Companies & Entities
5 Entities mapped“The broadcaster of 'Die Höhle der Löwen', which achieved its best ratings of the season with the finale.”
“Data source for the ratings.”
“Mentioned as the leading broadcaster in primetime overall, ahead of RTL.”
“Competing broadcaster whose show 'Wer wird Millionär?' was outperformed by Vox in the 14-49 demographic.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Vox-"Löwen" starten mit Reichweiten-Tief in neue Staffel - DWDL.de
Vox's 'Die Höhle der Löwen' premiered its new season with a record-low 890,000 total viewers, though it achieved a strong 10.7% market share among the 14-49 demographic. The third episode rebounded to 1.23 million viewers (up 50,000 week-over-week) and secured the show's highest young-adult share in a year at 14.2%, attracting 430,000 viewers in that age group. Meanwhile, Sat.1's 'Villa der Versuchung' struggled, drawing only 710,000-740,000 viewers and missing the top 25 in the young demo. On ProSieben, 'Georgie & Mandy' performed moderately (market shares ranging from 7.2% to 9.8% among young viewers), while 'Ted' and 'St. Denis Medical' underperformed. Linear ratings may be partially offset by delayed viewing and streaming on RTL+.
Vox and RTLzwei Score Strong TV Ratings
Across two recent measurement days, Vox benefited from its long-form documentary Wir werden groß — on 28 July it drew 550,000 viewers overall with a strong young audience, and on Tuesday 4 Aug Vox led daily market share (7.6%) with Wir werden groß delivering 230,000 viewers (9.1% in 14–49). RTLzwei’s new Imbisshelden - Voll lecker initially boosted reach after Hartz und herzlich (raising reach to 440,000 and 14–49 to 170,000) but fell to 340,000 viewers (4.6% 14–49) on 4 Aug while Hartz und herzlich climbed to about 470,000 (8.0% 14–49). RTL’s repeat Einsatz Seeler attracted 1.73 million viewers. Audience data are from AGF Videoforschung (AGF SCOPE).
Vox closes season with slight audience gains
Vox stabilized in the 2025/26 season and recorded a small increase in market share after a weaker 2024/25. The channel overtook rival Sat.1 in most months across both target-group definitions. The recovery was driven by stronger performances from legacy formats: Sing meinen Song achieved its highest market shares in the classic target group in nine years and its best absolute reach since 2021, while Die Höhle der Löwen reversed its ratings decline after format tweaks and the return of Frank Thelen. New spin-offs and extensions from Steffen Henssler and Tim Mälzer had mixed results: some launches underperformed and Mälzer’s reduced presence on Kitchen Impossible hurt that show. Sebastian Lege grew his pull with younger viewers and is moving from ZDF to RTL Deutschland. Vox’s October decision to pause new First Dates production nearly put the licensed format at legal risk, demonstrating programming-savings pitfalls.
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