Observed Signal · Jun 25, 2026 · Audience Measurement · Source: DWDL · Impact: 1/5 · Sentiment: Positive
Vox and RTLzwei Score Strong TV Ratings
Across two recent measurement days, Vox benefited from its long-form documentary Wir werden groß — on 28 July it drew 550,000 viewers overall with a strong young audience, and on Tuesday 4 Aug Vox led daily market share (7.6%) with Wir werden groß delivering 230,000 viewers (9.1% in 14–49). RTLzwei’s new Imbisshelden - Voll lecker initially boosted reach after Hartz und herzlich (raising reach to 440,000 and 14–49 to 170,000) but fell to 340,000 viewers (4.6% 14–49) on 4 Aug while Hartz und herzlich climbed to about 470,000 (8.0% 14–49). RTL’s repeat Einsatz Seeler attracted 1.73 million viewers. Audience data are from AGF Videoforschung (AGF SCOPE).
Routine daily TV ratings for specific programs; of limited impact to the broader AdTech industry though relevant to linear TV advertisers and broadcasters.
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Key Takeaways & Evidence Grounding
- Vox: Wir werden groß — 550,000 viewers on 28 July (overall) and 230,000 viewers in 14–49 with a 9.1% 14–49 share on 4 Aug; Vox reached a 7.6% daily market share on 4 Aug.
- RTLzwei: Die Imbisshelden - Voll lecker initially raised reach to 440,000 and 14–49 to 170,000 after Hartz und herzlich, but fell to 340,000 viewers (4.6% 14–49) on 4 Aug.
- Hartz und herzlich: 400,000 viewers (5.1% 14–49) on 28 July and about 470,000 viewers (8.0% 14–49) on 4 Aug.
- RTL repeat Einsatz Seeler averaged 1.73 million viewers with a 10.0% total-audience share (5.6% in 14–49).
- Top channel shares on 28 July (all viewers): ZDF 13.7%, Das Erste 10.0%, RTL 8.5%, Sat.1 5.1%, VOX 4.5%; source AGF Videoforschung (AGF SCOPE).
Connected Companies & Entities
11 Entities mapped“The return of 'Wir werden groß' gave Vox good ratings; Vox was the private broadcaster with the highest reach among young viewers after 20:1...”
“At RTLzwei the new 'Die Imbisshelden - Voll lecker' even overshadowed 'Hartz und herzlich' and increased reach and market share in the 14–49...”
“ProSieben performed rather subdued on Tuesday evening, where a repeat of 'Schlag den Star' averaged about 450,000 viewers....”
“Sat.1 had modest performance with two episodes of 'Hunting Party - Die Mörderjagd', drawing 470,000 and 560,000 viewers....”
“ZDF was the top channel by market share on 28 July with 13.7% of all viewers....”
“Das Erste (listed as 'Das Erste') held 10.0% market share on 28 July among all viewers....”
“The article cites AGF Videoforschung (AGF SCOPE 1.15) as the source of the audience measurement data....”
“The article is published on DWDL.de (© DWDL.de GmbH 2001-2026) and appears on the site's 'Zahlenzentrale' ratings section....”
“RTL aired a repeat of the Lübeck crime drama 'Einsatz Seeler', which averaged 1.73 million viewers and a 10.0% share of the total audience....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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RTL and Vox Shows Debut Weak in Linear TV
The German TV ratings analysis for Tuesday shows weak linear debuts for RTL's 'Sommerhaus der Stars' and Vox's 'Club der roten Bänder - Die neue Generation'. Both programs attracted audiences below their respective network averages, indicating a continued shift of viewership to streaming platforms like RTL+. The prime-time victory among 14-49 year-olds went to ProSieben's 'TV total' with a 13.4% market share, while public broadcaster Das Erste dominated total viewership with its evening lineup. The article also covers daily streaming charts for Netflix and Prime Video, highlighting the enduring popularity of titles like 'Reacher' and 'The Gentlemen'.
ProSieben trails Vox and RTLzwei in primetime
DWDL.de reports on German TV audience figures for Monday (TV reach dated 27 April 2026). ProSieben recorded a weak day market share of 6.2%, with its primetime film "Ich - Einfach unverbesserlich 3" drawing 470,000 viewers (6.5% market share) and a later programme "Night Swim" dropping to 3.9%. Vox's "First Dates Hotel" hit a series low in reach (690,000 viewers) but delivered a 7.1% share in the core target. RTLzwei’s "Die Geissens" reached 590,000 viewers and 6.5% in the younger audience — the highest reach and share of the current season. Kabel Eins underperformed with a 2.5% day market share; its film "Criminal Squad" had 580,000 viewers but only 2.6% in the 14–49 demo. Data source: AGF SCOPE / AGF Videoforschung (preliminary weighted data).
RTLzwei Records Strongest Day in Nearly a Year
RTLzwei achieved its strongest day among the 14–49 age group since May 27, 2025, driven by strong primetime performance of social-documentary programming. On Tuesday (TV reach dated 2026-05-12) RTLzwei posted a 6.8% daily market share among 14–49 year‑olds, ahead of Sat.1 (5.9%) and ProSieben (5.8%). The primetime documentary "Armes Deutschland - Stempeln oder abrackern" delivered a 9.5% share in the 14–49 demo with 0.72 million total viewers, while an older episode of "Armes Deutschland - Deine Kinder" delivered 8.2% (14–49). Vox’s "Sing meinen Song" had a 9.6% share in 14–49 with 1.12 million viewers and likely lost some young viewers to the ESC semifinal on One. Data source: AGF SCOPE / AGF Videoforschung; article published by DWDL.de on 2026-05-13.
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