Observed Signal · Aug 24, 2026 · Measurement Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
Villa der Versuchung Tops Time‑Shifted Primetime Ratings
For the broadcast week of August 10–16, 2026, Sat.1's reality show "Villa der Versuchung" recorded the largest time‑shifted audience uplift among primetime formats in Germany. Final weighted AGF data show the program's market share among 14–49 year‑olds rose by 4.8 percentage points to 9.1% after including three days of time‑shifted viewing and livestreams; the premiere (including livestreams and three days time‑shift) reached nearly 12% in the demo. The second episode averaged 930,000 linear viewers and gained 250,000 additional viewers through time‑shift. The article uses AGF SCOPE 1.15 data and DWDL calculations and notes final weighted values now include livestreams and are published eight days after broadcast under the Marktstandard Bewegtbild.
Weekly finalized weighted TV audience figures show program‑level time‑shift and livestream uplifts; relevant to broadcasters, publishers and buyers for reach accounting but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Sat.1's "Villa der Versuchung" had the largest primetime time‑shifted audience increase in the week of 10–16 August 2026.
- Time‑shifted usage increased the 14–49 market share for the show by 4.8 percentage points to 9.1%; the premiere reached almost 12% when including livestreams and three days time‑shift.
- The second episode's linear average was 930,000 viewers; time‑shifted viewing added 250,000 viewers.
- An edition of Tagesschau (ARD) gained 330,000 viewers after weighting; Inas Nacht (ARD) added 200,000 viewers, 50,000 of them aged 14–49.
- Data source: AGF SCOPE 1.15 and DWDL.de calculations; final weighted figures include 3‑day time‑shift and livestream usage and are published eight days after broadcast under the Marktstandard Bewegtbild.
Connected Companies & Entities
9 Entities mapped“Sat.1 kann sich erneut über viel zeitversetzte Nutzung für die "Villa der Versuchung" freuen....”
“© Joyn / Gerhard Merzeder...”
“Quelle der Daten für diesen Artikel: AGF Videoforschung...”
“Einen deutlich Reichweiten‑Aufschlag verbuchte in dieser Woche auch die ARD‑Show "Inas Nacht"....”
“Ein kräftiges Plus verbuchte daneben aber auch das "heute‑show extra" im ZDF: Dessen Marktanteil ging beim jungen Publikum sogar um 3,1 Proz...”
“Hartz und herzlich - Tag für Tag Benz‑Baracken 14.08. (listed in the week’s ranking)...”
“URL zu diesem Artikel: https://www.dwdl.de/... © DWDL.de GmbH, 2001-2026...”
“bis dahin Nutzungsdaten aus weiteren TV‑Haushalten bei der GfK eingegangen sind...”
“Gute Zeiten, Schlechte Zeiten 14.08. (listed in the week’s ranking)...”
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Related Market Signals & Shifts
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Finally weighted TV ratings lift Sat.1 reality show
DWDL reports that the AGF's finally weighted TV ratings (which include livestreams and three days of time-shifted viewing) produced a sizable upward revision for the Sat.1 reality series 'Villa der Versuchung'. The premiere's total reach rose by 0.27 million to 0.96 million viewers, and its market share increased from 4.0% to 5.3%. In the key 14–49 demographic the reach nearly doubled from 0.18 to 0.33 million and market share jumped from 7.2% to 11.8%. The article explains the AGF methodology, notes that convergent (VoD-inclusive) metrics will be published monthly with a longer delay, and lists other program uplifts (e.g., Tagesschau, Beyond Paradise, One Piece).
Villa der Versuchung returns with weak ratings
German TV ratings (AGF SCOPE 1.15, preliminary weighted) show weak audiences for Sat.1's Villa der Versuchung across two recent dates. The season-two premiere on Aug 3, 2026 drew about 690,000 viewers overall and 180,000 in the 14–49 demo (7.2% market share), a preliminary low for the format; by Aug 10 the audience slipped to roughly 680,000 total and 120,000 in 14–49 (4.3%; 5.3% in 14–59). Competing late-evening programming performed better: Kabel Eins' John Wick averaged ~720,000 viewers and a 10.3% 14–49 share. ProSieben’s comedies and imports also recorded very low figures (some near 300,000 or about 110,000). DWDL notes the first season’s figures rose after final weighting.
Beet Brothers Win Primetime; ProSieben Falls After Strong Start
Vox moved its long-running reality show "Beet-Brüder" from Sunday early evening into Monday primetime; the episode achieved strong market shares among younger viewers (9.7% of 14–49 and 7.7% of 14–59) but a total reach of 0.96 million, below the previous timeslot's average. ProSieben began the evening well with "Georgie & Mandy" (10.1% of 14–49; 0.49 million viewers) but subsequent shows saw steep declines (e.g., "Ted" at 6.2% with 320,000 viewers, later repeats falling to 0.3%). Sat.1’s "Villa der Versuchung" recorded 610,000 linear viewers (5.3% of 14–49) while Kabel Eins and RTLzwei posted solid film/repeat performances. AGF Videoforschung (AGF SCOPE 1.15) is cited as the data source for the audience figures.
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