Observed Signal · Jul 8, 2026 · Podcast Episode · Source: VideoWeek · Impact: 1/5 · Sentiment: Neutral
Connected TV (CTV) & OTT Market: VideoWeek Podcast #59: Live from Cannes
VideoWeek published Podcast #59 on 2026-07-08 featuring recordings from its VideoWeek Live event at the Marea Rooftop in Cannes. The episode collects panels and fireside chats on the telco opportunity in Connected TV (CTV), the role of premium TV for premium brands, and Netflix’s evolving advertising business. Speakers include senior advertising and product leaders from Liberty Global, Synamedia, Integral Ad Science, BBC Studios and Netflix. The episode is available via common podcast directories and on the VideoWeek site.
Informational publisher podcast summarising panel discussions from an event; useful context but limited direct impact on industry infrastructure or policy.
Key Takeaways & Evidence Grounding
- VideoWeek published Podcast #59 on 2026-07-08 featuring the VideoWeek Live event recorded on the Marea Rooftop in Cannes.
- Panel 'From Pipe to Platform: Where Telcos Fit in the Addressable TV Ecosystem' featured Albert-Jan Tebbe (Director Advanced Advertising at Liberty Global) and Chris Le May (Director Advanced Advertising at Synamedia).
- Panel 'Why Premium Brands Still Need Premium TV' featured Mike Mathewson (VP Product Marketing at Integral Ad Science) and Lindsay Turner (VP Digital at BBC Studios).
- A fireside session 'In Conversation With Netflix' featured Ed Couchman (Head of Advertising Sales UK at Netflix).
- The episode is distributed as part of VideoWeek’s podcast series and listed on major podcast directories (e.g., Apple Podcasts, Spotify, Google Podcasts).
Connected Companies & Entities
5 Entities mappedIntegral Ad Science
Adtech platform for media quality measurement and verification.
“Why Premium Brands Still Need Premium TV – with Mike Mathewson, VP Product Marketing at Integral Ad Science, and Lindsay Turner, VP Digital ...”
Netflix
Streaming platform with subscription and advertising revenue.
“In Conversation With Netflix – with Ed Couchman, Head of Advertising Sales UK at Netflix...”
Synamedia
B2B video software and TV advertising monetisation provider.
“From Pipe to Platform: Where Telcos Fit in the Addressable TV Ecosystem – with Albert-Jan Tebbe, Director Advanced Advertising at Liberty Gl...”
Liberty Global
European telecom holding company built on broadband, mobile and TV assets.
“From Pipe to Platform: Where Telcos Fit in the Addressable TV Ecosystem – with Albert-Jan Tebbe, Director Advanced Advertising at Liberty Gl...”
BBC Studios
Commercial studio and distribution arm for BBC content worldwide.
“Why Premium Brands Still Need Premium TV – with Mike Mathewson, VP Product Marketing at Integral Ad Science, and Lindsay Turner, VP Digital ...”
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