Observed Signal · Oct 28, 2025 · Funding · Source: State of Streaming · Impact: 3/5 · Sentiment: Positive
Vibe.co Raises $50M for AI-Powered CTV Ads
Vibe.co has closed a $50 million Series B at a $410 million valuation to expand its self-serve connected TV (CTV) advertising platform targeted at direct-to-consumer brands. The company says it reached a $100 million annual revenue run rate in under two years. Vibe.co highlights an AI-powered creative tool, Vibe Studio, which can generate ad creative from a business name or URL; AI currently produces about 10% of ads on the platform and is expected to account for 30% by 2026. As part of the round, Nextdoor CEO Nirav Tolia will join Vibe.co’s board. The funding positions Vibe.co amid a wave of companies attempting to bring digital performance tactics to television and lower the barrier for smaller advertisers to buy TV inventory.
The Series B and rapid ARR growth signal investor confidence in AI-driven, self-serve CTV platforms that aim to convert digital performance advertisers to TV; the development accelerates adoption of programmatic/performance tactics in the CTV channel and could shift demand toward boutique adtech platforms serving D2C brands.
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Key Takeaways & Evidence Grounding
- Vibe.co raised $50 million in a Series B round at a $410 million valuation.
- Vibe.co reported reaching a $100 million annual revenue run rate in under two years.
- Nextdoor CEO Nirav Tolia will join Vibe.co’s board as part of the deal.
- Vibe.co’s AI tool, Vibe Studio, can create ad creatives from a business name or URL.
- AI currently powers ~10% of ads on Vibe.co’s platform and the company expects AI to power 30% by 2026.
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