Observed Signal · Jun 1, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
UseTheNews launches free news-literacy course
UseTheNews, a Swiss media alliance, has launched a free online "first-aid" course in news literacy aimed at 16- to 20-year-olds. Developed with e-learning platform Evulpo and accompanied scientifically by the IAM at ZHAW, the course contains 12 lessons across four modules covering digital navigation, misinformation, the Swiss media system and democratic participation. The offering also targets secondary-school teachers, training contexts and naturalization settings. An evaluation phase starts at launch; development received co-funding from the Fers media and enterprise funding foundation. UseTheNews is an alliance of Keystone‑SDA, SRG and the Verlegerverband Schweizer Medien (VSM).
A localized media-education program with limited direct impact on AdTech/MarTech operations; relevant to publishers and media literacy but not industry-shifting.
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Key Takeaways & Evidence Grounding
- UseTheNews launched a free "Erste-Hilfe-Kurs zur Nachrichtenkompetenz" (news-literacy first-aid course).
- The course comprises 12 lessons organized into four modules: digital navigation, misinformation, the Swiss media system, and democratic participation.
- Target audience is 16- to 20-year-olds; the offer also addresses secondary-school teachers, training companies and naturalization contexts.
- The course was developed with e-learning platform Evulpo and is scientifically accompanied by IAM of ZHAW; an evaluation phase begins at launch.
- Development was co-financed by the Medien- und Unternehmungsförderungsstiftung Fers; UseTheNews is an alliance of Keystone-SDA, SRG and Verlegerverband Schweizer Medien (VSM).
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
NFP 77: Civics Over Media Literacy
The Swiss National Science Foundation published results from the National Research Programme 'Digital Transformation' (NFP 77), a five-year, 46‑subproject research effort launched by the Federal Council with a CHF 30 million budget. Researchers warn that digital change endangers traditional news business models, correlating falling news consumption with lower institutional trust and weaker political participation. The report recommends prioritising civic education (Staatskunde) over standalone media‑literacy measures, calls for greater transparency and editorial control around algorithmic news‑recommendation systems and the use of AI in newsrooms, and urges financial support for independent media plus strengthening the public broadcaster. The recommendations are directed at policymakers, public administration and industry to preserve independent journalism and democratic oversight.
Swiss Radial Radio School Launches Courses
Radioschule Radial, a cooperative-backed radio school in Switzerland, began holding courses in January while still building its organisation. Between January and the end of May it ran 17 courses (some multi-day) across Aarau (Kanal K), Bern (RaBe) and Zürich (LoRa), with 98 participants. The school plans roughly 30 additional courses in the second half of the year and is expanding offerings toward Geneva. Radial is financed in part by the Swiss federal government, the Stiftung für Medienvielfalt and the Schweizerische Gemeinnützige Gesellschaft, allowing low tuition (CHF150 per day, CHF450 for the three-day basic course). The school aims to broaden access to journalistic training for community-radio contributors, podcasters and other non‑traditional content creators following the closure of Radioschule Klipp+Klang.
Yeas launches 'Get Gschido' awareness campaign
The St. Gallen Office for Vocational Education commissioned agency Yeas to create the 'Get Gschido' campaign to raise awareness of Higher Vocational Education. The campaign uses social‑media reels and a call-to-action driving users to an online quiz on gschido.ch where visitors can test job‑specific knowledge and explore regional further‑education options. Yeas conducted street interviews with 18–30 year‑olds in St. Gallen to validate a perceived knowledge gap and complemented the digital activation with a folded flyer that doubles as a poster featuring a fox character. The campaign aims to inform young adults about qualifications and continuing-education pathways in Eastern Switzerland.
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