Observed Signal · Jun 24, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Yeas launches 'Get Gschido' awareness campaign
The St. Gallen Office for Vocational Education commissioned agency Yeas to create the 'Get Gschido' campaign to raise awareness of Higher Vocational Education. The campaign uses social‑media reels and a call-to-action driving users to an online quiz on gschido.ch where visitors can test job‑specific knowledge and explore regional further‑education options. Yeas conducted street interviews with 18–30 year‑olds in St. Gallen to validate a perceived knowledge gap and complemented the digital activation with a folded flyer that doubles as a poster featuring a fox character. The campaign aims to inform young adults about qualifications and continuing-education pathways in Eastern Switzerland.
Local/regional awareness campaign with limited relevance to broader AdTech/MarTech infrastructure or industry trends.
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Key Takeaways & Evidence Grounding
- The advertising agency Yeas developed the campaign 'Get Gschido' for the Amt für Berufsbildung St.Gallen.
- The campaign uses social‑media reels and directs users to an online quiz on gschido.ch.
- Yeas interviewed passersby aged 18–30 in St.Gallen to test awareness of Higher Vocational Education.
- The campaign also includes a folded flyer that presents facts on one side and a poster design with a fox figure on the other.
Related Market Signals & Shifts
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