Observed Signal · Aug 10, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Swiss Federal Apprenticeship Campaign by Neu Creative Agency
The Swiss Federal Administration has launched a vocational training campaign developed by Neu Creative Agency to showcase the diversity of its 50 apprenticeship occupations. The campaign centres on four apprentices who wear bespoke neckpieces made from tools and materials of their trades. Creative assets include short films primarily distributed on social media, supplemented by digital formats such as in-game ads and selected print placements. The client is the Federal Office of Personnel (Eidgenössisches Personalamt, EPA); production was handled by schau with credits for photography, direction, DOP and sound design.
Regional/national government creative campaign by an agency; relevant to agency and production services and notable for its use of social-first films and in-game ad formats, but not industry-shifting.
Track persoenlich.com Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Neu Creative Agency developed a vocational-training campaign for the Swiss Federal Administration.
- The Federal Administration trains apprentices in a total of 50 professions.
- Campaign creative features four apprentices wearing unique neckpieces made from tools and materials of their trades.
- Media mix: films primarily distributed on social media, supplemented by in-game ads and selected print titles.
- Client: Eidgenössisches Personalamt (EPA); Production: schau.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Coop Targets Apprentices with Authentic Employer Branding Campaign
Swiss retail giant Coop has launched a new employer branding video campaign titled "Choose your character" to recruit apprentices. Produced by the Zurich-based production company Filmgerberei, the campaign addresses a highly competitive apprenticeship market where young audiences easily detect staged content. The video features three actual apprentices openly sharing their initial fears—such as being treated as "just a number"—and explaining how these concerns proved unfounded in their daily work. This campaign marks another collaboration between Coop and Filmgerberei, who previously created an award-winning apprentice film together in 2022.
Migros Employer Campaign in Polaroid Aesthetic
ESE Agency has launched a national employer-branding campaign for the Migros Group, showcasing the diversity of roughly 90,000 roles across retail, gastronomy, leisure and food production. The campaign — available in German, French and Italian — uses a Polaroid-style visual aesthetic with handwritten employee quotes and features a central film using aerial shots to connect Migros locations and job fields across Switzerland. Contributors include staff from Denner, Migros Bank, Movemi, Migros Industrie, Galaxus and various Migros cooperatives. Materials will run on social media, at point-of-sale and across internal communications. ESE Agency has been Migros’ lead employer-marketing agency for about two years.
Swiss Post launches redesigned careers site
Swiss Post (Schweizerische Post) launched a newly redesigned careers website conceived and executed by Basel-based agency Suan Branding. The platform went live on April 2 after a roughly one-year project covering strategy, UX/UI design, content and candidate experience. Key changes include a new 'Arbeitswelten' section outlining job fields, restructured digital job listings, a bespoke illustration concept built on the corporate design, and the employer message 'Mit dir' placed at the centre. Suan Branding handled strategic positioning, UX/UI, and all copywriting for the candidate experience. Credits list responsible contacts at both Swiss Post and Suan Branding.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.