Observed Signal · May 28, 2026 · Research Publication · Source: persoenlich.com News · Impact: 3/5 · Sentiment: Negative
NFP 77: Civics Over Media Literacy
The Swiss National Science Foundation published results from the National Research Programme 'Digital Transformation' (NFP 77), a five-year, 46‑subproject research effort launched by the Federal Council with a CHF 30 million budget. Researchers warn that digital change endangers traditional news business models, correlating falling news consumption with lower institutional trust and weaker political participation. The report recommends prioritising civic education (Staatskunde) over standalone media‑literacy measures, calls for greater transparency and editorial control around algorithmic news‑recommendation systems and the use of AI in newsrooms, and urges financial support for independent media plus strengthening the public broadcaster. The recommendations are directed at policymakers, public administration and industry to preserve independent journalism and democratic oversight.
The report contains policy-relevant recommendations (education priorities, algorithm transparency, funding for independent media) that could influence national media policy and affect publishers and platform practices in Switzerland.
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Key Takeaways & Evidence Grounding
- Swiss National Science Foundation published findings from NFP 77 (National Research Programme 'Digital Transformation').
- NFP 77 researched digital transformation in Switzerland over five years across 46 subprojects.
- Researchers recommend prioritising civic education (Staatskunde) over media literacy to bolster political participation.
- Report calls for transparency and editorial control of algorithmic news‑recommendation systems and scrutiny of AI in journalism.
- NFP 77 was launched by the Swiss Federal Council and had a budget of 30 million CHF.
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Digital News Report 2026: Switzerland Above Average
The Reuters Institute’s Digital News Report 2026, analysed for Switzerland by Fög (University of Zurich), finds global trust in journalism at a record low (37%) while platforms have overtaken news sites globally as the main access route to news. Switzerland performs relatively better: overall media trust is 42%, newssites remain the leading news source, and 20minuten.ch is the top online brand. About 10% of Swiss adults use AI chatbots (e.g., ChatGPT, Perplexity) for news; these bots supplement existing news habits but rank lowest in trust. Around 19% paid for online news in the past year, with younger cohorts showing higher willingness to pay. The report highlights declining news interest and growing platform dependence as structural risks for media houses.
UseTheNews launches free news-literacy course
UseTheNews, a Swiss media alliance, has launched a free online "first-aid" course in news literacy aimed at 16- to 20-year-olds. Developed with e-learning platform Evulpo and accompanied scientifically by the IAM at ZHAW, the course contains 12 lessons across four modules covering digital navigation, misinformation, the Swiss media system and democratic participation. The offering also targets secondary-school teachers, training contexts and naturalization settings. An evaluation phase starts at launch; development received co-funding from the Fers media and enterprise funding foundation. UseTheNews is an alliance of Keystone‑SDA, SRG and the Verlegerverband Schweizer Medien (VSM).
SwissMediaForum: Survival Struggle and Cooperation Culture
At the SwissMediaForum panel in Lucerne, leaders of Switzerland’s largest media houses debated which titles can survive digitally and how to respond to AI and platform disruption. Participants included Pietro Supino (TX Group), Felix Graf (NZZ), Susanne Wille (SRG), Michael Wanner (CH Media) and Marc Walder (Ringier), moderated by SRF journalist Eveline Kobler. Marc Walder argued only Blick, NZZ and 20 Minuten will survive digitally, prompting pushback over his interpretation of CH Media’s subsidy-backed results. Panelists broadly agreed on the need for clear copyright rules for AI — Walder cited high journalistic input into models and backed the Motion Gössi — while SRG’s Susanne Wille offered to open SRG distribution to private media to share reach. NZZ stressed expansion (including Germany) and “liquid content” formats powered by AI; CH Media reported stabilized total subscriptions in H2 2025 and referenced a Reuters finding that digital payment willingness in German‑speaking Switzerland rose to 22%. Views on SRG cooperation remain mixed.
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