Observed Signal · Jun 15, 2023 · Market Research / Trend Analysis · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
User Interest: ChatGPT Beats Metaverse and NFTs
An analysis of Taboola’s data shows user attention centers on ChatGPT, with notably less focus on Metaverse and NFTs. In April 2023, ChatGPT accumulated 58 million page views, placing it well ahead of other tech trends. The data come from Taboola’s review of content consumed by over 500 million daily active users across premium publishers. The shift began after Google’s January 2023 response to ChatGPT, which boosted readership by 325%, and after Microsoft integrated the tool into Bing and Edge, raising readership by 107% in just three days. Regionally, initial interest was U.S.-driven, with the DACH region showing a 750% surge after the GPT-4 announcement (Germany, Austria, Switzerland). Between January and February 2023, ChatGPT grew 116%, while interest in NFTs declined 31% and Metaverse declined 15%. Taboola’s Adam Singolda suggests AI technologies will transform how advertisers create and optimize campaigns.
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Key Takeaways & Evidence Grounding
- ChatGPT had 58 million page views in April 2023, per Taboola analysis.
- ChatGPT’s popularity outpaced Metaverse and NFTs in tech-trend interest.
- Google's January 2023 reaction to ChatGPT increased readership by 325%.
- Microsoft's integration of the tool into Bing and Edge raised readership by 107% in three days.
- In January–February 2023, ChatGPT interest rose 116%; NFTs fell 31%; Metaverse fell 15%; in the DACH region, GPT-4 announcement caused a 750% surge.
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ChatGPT Ads: Tactical Bet, Not Platform Strategy
This analysis compares ChatGPT's position in the AI assistant market to historical browser wars, arguing that Google's Gemini benefits from distribution advantages akin to Chrome, while ChatGPT's user growth has plateaued. Despite this, the author advises marketers to test ChatGPT Ads tactically due to low competition and costs, citing BestMoney's 13.56% share of ads and limited ad inventory. OpenAI's leadership and product focus indicate advertising is secondary to enterprise B2B revenue, with a forecast of $280 billion by 2030, of which $100 billion from ads. The expansion to 31 European countries in August 2026 provides early opportunities before competition intensifies. The piece concludes that while ChatGPT Ads offer short-term gains, they are not a substitute for long-term platform strategies on Google and Meta.
Report: ChatGPT Users Differ from Google Searchers
BFJ Digital published a behavioural report showing distinct intent differences between users of conversational AI (ChatGPT) and traditional search engines. The study finds ChatGPT is primarily used for exploratory research and synthesis during the buyer journey, while search engines retain dominance for immediate transactional intent and checkout pathways. The report warns that treating all digital traffic as having equal purchase intent raises customer acquisition costs and recommends three operational shifts: optimise site data for AI contexts, split marketing budgets by intent (research vs transactional), and update attribution models to map AI-led research to eventual search-driven conversions. The article was published on June 12, 2026 by MarTech Series.
Similarweb: ChatGPT Ads Threaten Google Search Ads
OpenAI launched an advertising program for ChatGPT in early February 2026. Harel Amir, Product Chief at web analytics firm Similarweb, analysed early ChatGPT ad placements from partners including Hubspot, Dick‘s Sporting Goods and Indeed. Amir argues ChatGPT-Ads target users via conversational intent (derived from ongoing dialogues) rather than keywords, enabling ad impressions for users without prior purchase intent. Similarweb data cited: 46% of users shown ChatGPT ads had no initial purchase intent, 83% of queries that triggered ChatGPT ads would not have produced a Google Shopping ad, estimated CPM ~ $60 and CPC ~ $12, and a click-through rate around 0.68%. Amir sees this conversational ad model as a potential threat to Google’s search-advertising dominance and a high‑value new revenue channel for OpenAI.
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