Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
Transmit profile: non-disruptive CTV ad platform
This State of Streaming directory entry profiles Transmit, a data & measurement company that offers contextual, non-disruptive advertising for Connected TV (CTV). The profile describes Transmit as creating incremental, in-view impressions native to the viewing experience (noting a "Nike-during-baseball" contextual model) and links to the vendor website (transmit.live). State of Streaming also aggregates editorial coverage of Transmit, including two articles from April 2025 that report a FIFA+ in-stream ad deployment and broader strategy pieces on sports advertising and digital growth.
Directory/company profile with limited new information and low industry impact; aggregates existing editorial coverage rather than reporting a major product, policy, or financial event.
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Key Takeaways & Evidence Grounding
- Transmit is described as a Data & Measurement company focused on contextual, non-disruptive advertising for CTV.
- State of Streaming hosts a directory/profile page for Transmit and links to the company website (https://transmit.live/).
- The profile references a "Nike-during-baseball contextual model" as an example of Transmit’s contextual approach.
- State of Streaming links to editorial coverage of Transmit dated Apr 9, 2025 ("FIFA+ taps Transmit for in-stream ads") and Apr 23, 2025 (Transmit redefines ad strategies for digital growth).
Connected Companies & Entities
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Related Market Signals & Shifts
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Transmit Joins Google Ad Manager Technology Partner Program
Transmit, a technology platform for in-stream advertising across premium streaming video, has been selected for the Google Ad Manager Technology Partner Program. The integration connects Transmit’s in-moment inventory creation capabilities with Google Ad Manager’s programmatic workflows, enabling streaming publishers using Google Ad Manager to activate dynamic advertising inventory inside live and video-on-demand programming. Transmit supports in-stream formats such as L-Bar squeeze and picture-in-picture video delivered via server-side ad insertion. As a program partner, Transmit will be listed on the Google Ad Manager Help Center and will provide approved partner materials and communications about the collaboration. Scott Young, Co-Founder and Chief Product Officer of Transmit, is quoted on the importance of activating in-moment inventory for streaming clients.
State of Streaming Adds Topic Profile
State of Streaming's Topic page lists recent headlines and links covering streaming, CTV, ad-supported video, and related adtech developments. The page aggregates articles on items such as Roku surpassing 100 million streaming households, Netflix's ad business and its use of Amazon infrastructure, QVC's Chapter 11 filing, FreeWheel's contextual AI targeting layer, TiVo Ads building a household ID that extends to cars, and several other pieces on contextual targeting, identity, and streaming monetization. The page also includes publisher resources (podcast, directory, briefing) and a directory entry for the streaming service 'Topic' from First Look Media.
State of Streaming Adds Means TV Profile
State of Streaming is a publisher covering streaming, CTV and related adtech topics. The page lists multiple article headlines and resources (articles, briefing, chat, USPI rankings, podcast, directory, asset library) and includes a company entry for Means TV: a worker-owned cooperative streaming app headquartered in Detroit, founded in 2019. Headlines on the page reference industry items such as Roku surpassing 100 million streaming households, Netflix’s $3 billion ad business running on Amazon infrastructure, FreeWheel extending AI contextual targeting, TiVo Ads building a household ID that extends to cars, and QVC filing Chapter 11. The site footer shows © 2026 State of Streaming and provides navigation links and RSS/sitemap endpoints.
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