Observed Signal · Jun 4, 2026 · Leadership Transition · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
TQA Names Matt Morse CEO; Founder Moves to Board
TQA, an agentic AI and automation services firm, appointed Matt Morse as Chief Executive Officer and announced founder Tom Abbott will transition to Board Member and Advisor. The company said it closed rapid growth since its 2020 founding—bookings up 51% year‑on‑year and revenue up 12% quarter‑on‑quarter—and has secured a new equity financing round expected to close in the coming weeks. Morse brings 25 years of experience, including serving as COO at 3Cloud (scaled to ~1,200 employees prior to Cognizant acquisition) and a national leadership role in Perficient’s Microsoft Business Unit. TQA plans to deepen partnerships and practices across UiPath, ServiceNow, and Microsoft and focus on scaling delivery, go‑to‑market initiatives, tooling, and talent across its international offices.
Company leadership change at an AI services firm with fresh funding and channel partnerships (UiPath, ServiceNow, Microsoft) may modestly affect vendor partnerships and enterprise agentic AI adoption, but is not industry‑shifting.
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Key Takeaways & Evidence Grounding
- TQA appointed Matt Morse as Chief Executive Officer.
- TQA founder Tom Abbott will transition to Board Member and Advisor.
- TQA reported bookings up 51% year‑on‑year and current revenue up 12% quarter‑on‑quarter.
- TQA has secured a new equity financing round expected to close in the coming weeks.
- Matt Morse previously served as COO at 3Cloud and held a national leadership role in Perficient’s Microsoft Business Unit.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
TQA Rebrands to Propel Enterprise AI into Production
TQA announced a comprehensive rebrand and strategic expansion into Agentic AI, positioning itself to help enterprises move AI projects from pilot to production. The company formalized technology practices and partnerships with Microsoft and ServiceNow — integrating Microsoft Copilot, Power Platform and Azure AI, and offering ServiceNow consulting around Workflow Data Fabric (WDF) and AI agents — while maintaining its long-standing UiPath partnership. TQA highlights a track record as a UiPath Diamond Partner and Fast Track Partner for agentic AI, and says the move responds to client demand to build outcome-led, agent-enabled workforce solutions that bridge the enterprise production gap for AI.
Applause Names Aatish Salvi CEO; Tacita Morway CTO
Applause announced executive leadership changes on July 7, 2026: Aatish Salvi, previously Chief Technology Officer, has been named Chief Executive Officer, and Tacita Morway, previously Vice President of Engineering, has been promoted to Chief Technology Officer. Chris Malone is departing after 13 years with Applause, including nearly five years as CEO. The company said the moves will accelerate its expansion of AI evaluation and managed testing capabilities to validate agentic-powered software under real-world conditions. Salvi joined Applause as CTO in April 2026 and Morway joined as VP of Engineering in February 2026. Vista Equity Partners’ Nick Prickel commented in support of Salvi’s appointment.
Adswerve Names Tom Zawacki CEO to Drive Innovation
Adswerve, a data, media, and technology consultancy operating at the intersection of AdTech and MarTech, announced the appointment of Tom Zawacki as Chief Executive Officer. Zawacki brings more than three decades of experience leading growth and transformation across data, AI, and marketing technology organizations. He most recently served as Chief Growth Officer at Acxiom and previously served as President of Enterprise Solutions at Data Axle. Adswerve co-founder Clint Tasset commented that Zawacki’s leadership will help the company evolve as a strategic operating partner for brands and agencies navigating AI-driven innovation and increasing data complexity. The announcement also reiterates Adswerve’s focus on investing in people; the company was named a Built In 2026 Best Places to Work award winner.
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