Observed Signal · Feb 25, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Adswerve Names Tom Zawacki CEO to Drive Innovation
Adswerve, a data, media, and technology consultancy operating at the intersection of AdTech and MarTech, announced the appointment of Tom Zawacki as Chief Executive Officer. Zawacki brings more than three decades of experience leading growth and transformation across data, AI, and marketing technology organizations. He most recently served as Chief Growth Officer at Acxiom and previously served as President of Enterprise Solutions at Data Axle. Adswerve co-founder Clint Tasset commented that Zawacki’s leadership will help the company evolve as a strategic operating partner for brands and agencies navigating AI-driven innovation and increasing data complexity. The announcement also reiterates Adswerve’s focus on investing in people; the company was named a Built In 2026 Best Places to Work award winner.
Leadership change at a specialized AdTech/MarTech consultancy affects the company’s strategic direction and client partnerships but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Adswerve appointed Tom Zawacki as Chief Executive Officer.
- Tom Zawacki previously served as Chief Growth Officer at Acxiom.
- Tom Zawacki previously served as President of Enterprise Solutions at Data Axle.
- Clint Tasset is a co-founder of Adswerve and provided a statement on the appointment.
- Adswerve was recognized as a Built In 2026 Best Places to Work award winner.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Awestruck Launches Awestruck AI Division
Awestruck, a four-time Inc. 5000 honoree and full-service advertising agency, launched Awestruck AI, a new division focused on long-term AI implementation for businesses. The offering centers on Catalyst, an embedded transformation program that places Awestruck teams inside client organizations (on-site or via a 'Virtual Residency') to map workflows, identify high-value AI use cases, train an internal AI Task Force, and deliver tangible AI products. Development and deployment are performed through partner Lyzr, described as an enterprise AI agent platform with SOC 2, GDPR, and HIPAA-ready infrastructure. Co-CEOs Ryan Sprance and David Marcy said the division is built on the agency’s internal AI transformation playbook and is structured as multi-month residencies with ongoing support.
Spyrosoft AdTech Appoints New CEO and COO for Growth
Spyrosoft AdTech, a software development company focused on advertising technology, announced the appointments of Piotr Banaszczyk as CEO and Tomasz Chmielewski as COO, effective January 2026. Both executives previously worked together for more than a decade at Clearcode (now part of Avenga) where they held CEO and COO roles. The hires are presented as part of Spyrosoft AdTech’s strategy to strengthen its position in ad tech, programmatic advertising and media software development. Spyrosoft AdTech was founded in May 2025 by Spyrosoft Group, which the article says employs over 1,900 people across nine countries. Company and group executives (including Spyrosoft Group’s CEO and COO) commented that the appointments support a plan to build a leading ad-tech development capability within the group.
RAAS LAB Boosts Leadership for 2026 Growth Surge
RAAS LAB announced two executive appointments as it positions for growth in 2026: Shane Smith will become VP of Relevance and Tom Warden will join as Sales Director. Smith comes from Incubeta, where he led smart studio and scalable creative optimisation for clients such as L’Oréal, Samsonite, HelloFresh, Delivery Hero, and Google, focusing on AI-driven relevance. Warden previously served as group account director at Teads, overseeing partnerships with agency holdcos including Havas, Publicis, and WPP, driving UK and international revenue and building teams. The appointments, the first in a series of hires, aim to strengthen RAAS LAB’s technology and commercial operations ahead of 2026. Co-founder Thomas Ives notes the hires advance the company’s plan to redefine relevance in digital advertising and accelerate momentum across open web campaigns.
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