Observed Signal · Jul 13, 2026 · Market Research / Analysis · Source: onlinemarketing.de · Impact: 3/5 · Sentiment: Neutral
Top 10 Advertisers on ChatGPT and Where Ads Appear
Similarweb analyzed the last 90 days of ChatGPT ad impressions and identified the top 10 advertisers, led by Monday.com (4.3%), followed by JotForm (2.4%) and Shopify (2.1%). The article explains that OpenAI introduced advertising to ChatGPT this year, launched an Ads Manager beta for US advertisers and added targeting options such as Custom Audiences. Axios figures cited project roughly $2.75 billion in ad revenue for OpenAI this year and a long-term target of $100 billion by 2030. Similarweb also reports geographic distribution of ChatGPT ads: 70.9% in the U.S., 8.4% in Canada, 7.1% in the U.K., 7.1% in Australia and smaller shares in New Zealand, Japan, Hong Kong, China, India and Singapore. The EU rollout is reportedly being prepared, with OpenAI hiring regional ad managers in EMEA.
Shows advertiser adoption and geographic distribution of ChatGPT ad inventory and highlights OpenAI's ad product rollout and revenue projections, which matter to advertisers and analytics vendors but do not by themselves constitute an industry-shifting policy or technical change.
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Key Takeaways & Evidence Grounding
- Similarweb published a 90-day analysis showing the top 10 brands by presence in ChatGPT ads.
- Monday.com accounted for 4.3% of ChatGPT ads, ranking first; JotForm had 2.4% and Shopify 2.1%.
- OpenAI introduced ads on ChatGPT this year and launched an Ads Manager beta for US advertisers with targeting features including Custom Audiences.
- Geographic distribution for the past 90 days: 70.9% of ChatGPT ads in the United States, 8.4% in Canada, 7.1% in the UK, 7.1% in Australia; smaller shares for other countries.
- Axios reported OpenAI expects about $2.75 billion in ad revenue this year and projects $100 billion by 2030.
Connected Companies & Entities
14 Entities mapped“The analytics company Similarweb shows on X which ten brands worldwide had the most presence in ChatGPT ads over the past 90 days....”
“The software company Monday.com placed first by far with 4.3 percent of all ads....”
“Shopify placed third with 2.1 percent and works closely with OpenAI, enabling its merchants to advertise on ChatGPT....”
“The top 10 is completed by Cursor, Resume.io, HubSpot, Aikido Security, Canva, Top10.com and Shutterstock....”
“The top 10 is completed by Cursor, Resume.io, HubSpot, Aikido Security, Canva, Top10.com and Shutterstock....”
“The top 10 is completed by Cursor, Resume.io, HubSpot, Aikido Security, Canva, Top10.com and Shutterstock....”
“The top 10 is completed by Cursor, Resume.io, HubSpot, Aikido Security, Canva, Top10.com and Shutterstock....”
“According to Axios, OpenAI plans about $2.75 billion in ad revenue this year and a target of $100 billion by 2030....”
“OpenAI introduced advertising to ChatGPT this year, rolled out ads after test runs in some regions, and recently launched an Ads Manager bet...”
“Digiday reported that OpenAI is already hiring regional ads managers for EMEA with offices listed in Dublin, Munich and Paris....”
“Google, for example, brings new ad formats for AI Mode such as Highlighted Answers or Conversational Discovery Ads and has introduced AI Per...”
“The article on OnlineMarketing.de reports Similarweb data showing which companies have dominated advertising on ChatGPT....”
“The top 10 is completed by Cursor, Resume.io, HubSpot, Aikido Security, Canva, Top10.com and Shutterstock....”
“The page shows embedded content disabled and indicates it is 'powered by Usercentrics Consent Management Platform'....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
First ChatGPT Ads Arrive in US, OpenAI Monetizes
OpenAI began a pilot rollout of ChatGPT ads in the United States, targeting adults 18+ on the Free and Go tiers. Advertisers pay a CPM of $60 per 1,000 views, with commitments in the hundreds of thousands of dollars. Early partners include WPP Media with clients such as Adobe, Audemars Piguet, Audible, Ford and Mazda; Target, HelloFresh, Expedia and Canva are also participating. Shopify merchants can now place ads for ChatGPT via Shop Campaigns, integrating shopping and discovery into the ChatGPT environment. Ads are clearly labeled and kept separate from chat responses, with assurances they do not access conversations or personal data, and users can hide ads. The rollout underscores the ongoing evolution toward agentic commerce and AI-enabled shopping, with Shopify executives commenting on the strategic shift. The initiative remains experimental, and OpenAI notes ads may evolve as real-world feedback informs future development.
OpenAI Earns $100M from ChatGPT Ads
OpenAI has begun testing advertising inside ChatGPT for U.S. users on the Free and Go tiers and reportedly generated about $100 million in recurring annualized revenue from ads within two months of the test. ChatGPT had roughly 900 million weekly active users as of February 2026, but most do not pay for subscriptions, motivating ad monetization. OpenAI told investors it targets $2.5 billion in ad revenue by the end of 2026, $53 billion by 2029, and roughly $100 billion by 2030—projections that assume ChatGPT reaches 2.75 billion weekly users by 2030. Early rollout drew criticism for irrelevant or intrusive placements and advertisers reporting no measurable business outcomes. OpenAI plans additional ad features (a push option) despite concerns that ads could undermine user trust and drive some users to competitors.
OpenAI Launches Ads: Iterative Approach to User Trust
OpenAI has begun rolling out ads to U.S. users of ChatGPT's free and Go tiers and plans a broader, iterative rollout. On the sidelines of the India AI Summit, OpenAI COO Brad Lightcap said the company will prioritize user trust and privacy while testing ad integrations and will evaluate results over the coming months. The rollout has drawn criticism from rivals such as Anthropic. Reports say OpenAI is offering unusually high ad pricing (about $60 CPM) and asking for large minimum commitments (reported $200,000). Shopify is enabling merchant ads on ChatGPT via its Shop Campaigns network, joining early testers including Target, Williams Sonoma and Adobe.
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