Observed Signal · Sep 28, 2026 · Data Release · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Time-Shifted Viewing Boosts Ratings for Babylon Berlin and Extra 3
German broadcaster ARD's final season of 'Babylon Berlin' saw significant gains in final weighted ratings after accounting for time-shifted viewing, with the first episode rising by 360,000 viewers to 2.84 million and market shares between 12.7% and 14.0%. The 'Extra 3' anniversary show gained 380,000 viewers, lifting its young adult market share by nearly five points to 13.5%. ProSieben's 'The Masked Singer' increased its total reach by 20% to 1.29 million. The data, provided by AGF and analyzed by DWDL, reflects the aggregation of three-day delayed viewing and broader household data, but excludes streaming via Mediathek, which is expected to further boost these shows. The 'heute-show' led the week with a delayed-viewing increase of 880,000 viewers, reaching 4.33 million total.
The article provides detailed TV ratings data for German broadcasters, highlighting the impact of time-shifted viewing on final ratings. This is relevant for understanding TV audience measurement methodologies but is not a transformative industry development.
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Key Takeaways & Evidence Grounding
- First episode of 'Babylon Berlin' final season rose by 360,000 viewers to 2.84 million in final weighted ratings.
- 'Extra 3' anniversary show gained 380,000 viewers to reach 1.69 million total, with 13.5% market share among 14-49 year-olds.
- 'The Masked Singer' season premiere increased its reach by about 20% to 1.29 million viewers.
- 'heute-show' led the week with a delayed-viewing gain of 880,000, reaching 4.33 million viewers.
- Final weighted ratings include time-shifted viewing up to three days but exclude streaming via Mediathek.
Connected Companies & Entities
6 Entities mapped“Quelle der Daten für diesen Artikel: AGF Videoforschung...”
“Mehr wird man sich bei ProSieben aber trotzdem erhofft haben....”
“Den größten Nachschlag gab's aber auch in der Woche zwischen dem 14. und 20. September wieder für die 'heute-show', deren Reichweite nachträ...”
“Höher waren die Zuschläge bei der Sat.1-Reality 'Villa der Versuchung', deren Marktanteil bei den 14- bis 49-Jährigen von 5,8 auf 8,3 Prozen...”
“Quelle: AGF/Berechnungen DWDL.de...”
“Auch für das 'Sommerhaus der Stars' von RTL gab's zwar einen merklichen Nachschlag, zum Erfolgsmodell wird die lineare Ausstrahlung damit ab...”
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ZDF's 'München Mord' Leads German Time-Shifted TV Ratings Gains
The ZDF crime drama 'München Mord' recorded the highest increase in time-shifted TV viewership in Germany for the week of August 17–23, 2026, gaining 430,000 additional viewers to reach a total of 4.46 million. Other programs, including ZDF's 'heute-show Spezial' and ARD's 'Inas Nacht,' also saw substantial ratings increases after final consolidated audience measurement. These final weighted ratings, published eight days after broadcast by AGF Videoforschung, incorporate both digital recording playbacks and digital live streams, highlighting the growing significance of delayed viewing and streaming integration in modern audience measurement metrics.
German TV Ratings: Time-Shifted Viewing Boosts Sherlock & Daughter
German broadcaster One is airing new series before its channel shutdown at year-end, including 'Sherlock & Daughter'. The show's linear ratings improved significantly when final weighted data was released, adding up to 150,000 viewers per episode. Two episodes made the top 10 for time-shifted gains in the week of Aug 31-Sep 6. The article explains the difference between provisional and final weighted ratings, which incorporate 3-day time-shifted viewing and live-streams, and highlights other shows like 'heute-show' that also benefited from final weighting.
Time‑shifted Viewing Boosts ZDF Biopic 'Olivia' Ratings
DWDL reports that final, seven‑day weighted TV ratings (AGF SCOPE) show notable post‑broadcast gains for several German programmes. ZDF’s biopic Olivia rose from 3.59m to 3.99m viewers after three days of time‑shifted linear playback, reaching an 18.5% market share and 13.5% in ages 14–49. The heute‑show and ZDF Magazin Royale also added large audiences (heute‑show +870k to 4.00m; ZDF Magazin Royale +400k to 1.74m). The Eurovision Song Contest final gained further reach via livestream counts now included in the weighted figures (8.46m on Das Erste; 770k on One; combined ~9m, 46.5% share overall, 64% in 14–49). DWDL notes the methodology change: final weighted values incorporate three days of time‑shifted linear use and livestream data under the 'Market Standard: Bewegtbild'.
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