Observed Signal · Dec 11, 2020 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
TikTok Tops Global App Downloads in 2020
App Annie’s 2020 global download insights show TikTok being the top downloaded app worldwide from January through November 2020, with social media, gaming, and messaging apps also dominating the chart. TikTok rose three positions year-over-year to lead installs, while Facebook and WhatsApp rounded out the top three. Zoom experienced a massive uplift, jumping 219 places to rank fourth in downloads, and Google Meet entered the top ten at position seven as a new entrant. Among active users, Facebook, WhatsApp, Facebook Messenger, Instagram, and Amazon held the top spots, and Tinder, TikTok, and YouTube led consumer spend. The broader App Annie report, “2020: What Happened in Mobile and How to Succeed in 2021,” contains additional mobile-market insights for 2020 and projections for 2021.
Industry insights from App Annie report on 2020 mobile app downloads.
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Key Takeaways & Evidence Grounding
- TikTok was the most downloaded app worldwide in 2020 based on installations from January to November 2020.
- Zoom jumped 219 places year-over-year to rank fourth in the download chart.
- Google Meet entered the top ten ranking, at position seven, as a new entrant.
- The five apps with the most active users were Facebook, WhatsApp, Facebook Messenger, Instagram, and Amazon.
- Tinder, TikTok and YouTube formed the top three in consumer spending in 2020.
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