Observed Signal · Aug 11, 2026 · Customer Case Study · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Tide Rock Captures Leads in Under 48 Hours with ZoomInfo
ZoomInfo reports that buyout firm Tide Rock Holdings used ZoomInfo’s verified B2B data and demand-generation tools to align sales and marketing at Interconnect Solutions Company (ISC). After consolidating teams onto a single dataset and running targeted campaigns, ISC began capturing high-quality leads in under 48 hours of campaign launch — down from months previously — and Tide Rock reports improved return on ad spend and faster outreach to decision-makers. The case is presented as a repeatable playbook Tide Rock can apply to future acquisitions.
Customer case study showing a MarTech vendor (ZoomInfo) enabling faster, targeted B2B lead capture and improved ROAS; relevant to B2B demand-generation and MarTech practitioners but not industry-shifting.
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Key Takeaways & Evidence Grounding
- ZoomInfo reported that Tide Rock Holdings used ZoomInfo to align sales and marketing at Interconnect Solutions Company (ISC).
- ISC captured high-quality leads in under 48 hours of launching a campaign, down from months previously, according to the company.
- Tide Rock Holdings is described as an unlevered buyout firm that acquires cash-flow-positive B2B companies in manufacturing, distribution, and services.
- Tide Rock consolidated sales and marketing onto a single dataset using ZoomInfo’s verified B2B data and demand-generation tools, enabling targeted campaigns and faster sales outreach.
- Tide Rock reported a greater return on ad spend after replacing broad, untargeted marketing with audience-specific campaigns.
Connected Companies & Entities
5 Entities mapped“"ZoomInfo, the all-in-one AI GTM platform, has reported that Tide Rock Holdings ... used ZoomInfo to align sales and marketing at Interconne...”
“"Author: Business Wire" and "For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory d...”
“"MarTech Series is a leading publishing platform that provides daily updates on marketing technology news ... As part of the iTech Series ne...”
“"As part of the iTech Series network, it acts as a 'Brand to Demand' partner."...”
“"MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence" (linked reference in article)....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Drips Boosts ZoomInfo Use 700% After In-House Prospecting
ZoomInfo reported that Drips, an AI-powered conversational outreach company, increased its sales team’s use of ZoomInfo’s platform by 700% after replacing an outsourced sales agency with in-house, AI-assisted prospecting. Drips — which describes itself as running two-way conversations for enterprise brands across healthcare, financial services, insurance, and education — rebuilt lead generation around an AI assistant that recommends targets, surfaces real-time buying signals (funding, leadership changes, mergers, partnerships), and drafts tailored first-touch outreach. The article is presented as a vendor case study and published by Business Wire on August 4, 2026 via MarTech Series.
AK Operations Boosts Qualified Deals 600% with ZoomInfo
ZoomInfo reported that AK Operations, a fractional sales and marketing firm based in St. Louis, achieved a 600% lift in qualified deals for clients within six months after replacing legacy CRM lists with ZoomInfo data. AK Operations says it also saw a 300% increase in booked meetings and 150% more closed deals. The firm validates list quality by A/B testing client CRM lists against ZoomInfo-built lists, and credits verified emails, firmographic/title precision, and website visitor identification for improved engagement and conversion. One client reportedly had $1.4M in proposals within 60 days and closed over $3M sourced from ZoomInfo prior to subscription renewal. The story appears as a Business Wire release published on MarTech Series on August 18, 2026.
Snappy Doubles Qualified Opportunity Book Rate Using ZoomInfo
ZoomInfo reports that Snappy, a global corporate gifting platform, roughly doubled its book rate for qualified opportunities — from about 30% to about 60% — by restructuring prospecting around real-time buying signals. Snappy prioritized signal-timed outreach, used ZoomInfo as the primary source for target account lists and intent signals, and converted those signals into personalized, multi-channel outreach. The approach produced rapid wins (including a multi-year Fortune 500 deal) and was extended from new-business teams to post-sale account management to surface expansion opportunities across the organization.
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