Observed Signal · Aug 18, 2026 · Press Release · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
AK Operations Boosts Qualified Deals 600% with ZoomInfo
ZoomInfo reported that AK Operations, a fractional sales and marketing firm based in St. Louis, achieved a 600% lift in qualified deals for clients within six months after replacing legacy CRM lists with ZoomInfo data. AK Operations says it also saw a 300% increase in booked meetings and 150% more closed deals. The firm validates list quality by A/B testing client CRM lists against ZoomInfo-built lists, and credits verified emails, firmographic/title precision, and website visitor identification for improved engagement and conversion. One client reportedly had $1.4M in proposals within 60 days and closed over $3M sourced from ZoomInfo prior to subscription renewal. The story appears as a Business Wire release published on MarTech Series on August 18, 2026.
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Key Takeaways & Evidence Grounding
- AK Operations reported a 600% lift in qualified deals within six months using ZoomInfo data.
- AK Operations reported a 300% increase in booked meetings and 150% more closed deals within six months.
- AK Operations replaced clients' years-old CRM lists with ZoomInfo-built lists and runs A/B email tests to prove lift.
- One client had $1.4 million in proposals in the first 60 days and closed over $3 million sourced from ZoomInfo before renewal.
- Article published via Business Wire on MarTech Series on August 18, 2026.
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