Observed Signal · Jul 21, 2026 · Customer Case Study · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
LINAK Sees Measurable Marketing Return Using ZoomInfo
ZoomInfo reported that LINAK, a Danish manufacturer of electric linear actuators, generated new sales quotes from a single targeted display campaign after switching from a competitor marketing platform. LINAK US consolidated sales and marketing on ZoomInfo's verified B2B data, enabling faster onboarding, programmatic display advertising targeted at account lists, and shared prospect insights for sales reps. The campaign produced quoted business within three weeks — described as LINAK's first measurable marketing return in years — and the company has expanded its U.S. sales team while planning to deepen ZoomInfo usage with automated workflows and retargeting. The article is a Business Wire press release published July 21, 2026.
A customer case study showing measurable ROI from a B2B data/MarTech provider and targeted programmatic display — useful as an example of effectiveness but limited to a single company and not industry-shifting.
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Key Takeaways & Evidence Grounding
- LINAK generated new sales quotes from a single targeted display campaign after switching to ZoomInfo.
- LINAK had used a competitor marketing platform for more than three years and could not measure results on it.
- Quoted business from the ZoomInfo-powered campaign appeared within three weeks.
- LINAK expanded its United States sales team after the campaign and plans to add automated workflows and retargeting using ZoomInfo.
Connected Companies & Entities
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
AK Operations Boosts Qualified Deals 600% with ZoomInfo
ZoomInfo reported that AK Operations, a fractional sales and marketing firm based in St. Louis, achieved a 600% lift in qualified deals for clients within six months after replacing legacy CRM lists with ZoomInfo data. AK Operations says it also saw a 300% increase in booked meetings and 150% more closed deals. The firm validates list quality by A/B testing client CRM lists against ZoomInfo-built lists, and credits verified emails, firmographic/title precision, and website visitor identification for improved engagement and conversion. One client reportedly had $1.4M in proposals within 60 days and closed over $3M sourced from ZoomInfo prior to subscription renewal. The story appears as a Business Wire release published on MarTech Series on August 18, 2026.
Sharp Expands Thousands of Accounts with ZoomInfo
ZoomInfo reported that Sharp Business Systems, the B2B technology services arm of the Sharp electronics brand, expanded thousands of existing accounts into new services after adopting ZoomInfo's AI-assisted go-to-market tools. Sharp shifted from a decades-old face-to-face sales model toward AI-supported prospecting and account prioritization, using account-fit scores, real-time buying signals, and AI-generated account summaries and outreach recommendations. The company says its highest-performing sellers are the heaviest users of ZoomInfo and that AI is now operationalized in daily selling to revive dormant accounts, deepen relationships, and accelerate outreach to new prospects. The article was published July 15, 2026.
Demodesk Cuts Daily Prospect Research Using ZoomInfo
ZoomInfo says Demodesk, a Munich-based sales meeting and coaching software company, reduced the time its sales development reps spend on daily prospect research from two-to-three hours to about 10–15 minutes by using ZoomInfo. Demodesk built target lists with ZoomInfo filters and buying signals, then connected ZoomInfo to Salesforce and its sales automation tools so verified records flow directly into existing systems, removing manual uploads. The change preserved the reps' existing quota (five accounts and 25 contacts per day) while returning more selling time; Demodesk reports improved conversation quality. Marketing also used ZoomInfo data to enrich trade show lists and personalize campaigns, increasing capacity across teams.
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