Observed Signal · Feb 11, 2026 · Feature Release · Source: techcrunch · Impact: 3/5 · Sentiment: Positive
Threads Unveils 'Dear Algo' for Personalized Feed Experience
Threads, the Meta-owned social network, introduced an AI-powered feature called "Dear Algo" that lets users temporarily personalize their feeds by publicly requesting more or less of specific content. Users make a public Threads post beginning with "Dear Algo," followed by their preference; the feed is adjusted for three days. Because requests are public, other users can view and repost them to apply the same preference to their own feeds. Meta positions the feature as a way to surface timely conversations (e.g., more posts during a live event). Dear Algo is available now in the U.S., New Zealand, Australia and the U.K., with wider rollout planned. The launch follows a Similarweb report showing Threads’ mobile daily active users surpassing X (141.5M vs. 125M as of Jan. 7, 2026).
Major social platform (Meta/Threads) released an AI-driven personalization feature that could influence user engagement and feed dynamics, with potential implications for content discovery and ad delivery, but it is not an industry-shifting policy or technical standard change.
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Key Takeaways & Evidence Grounding
- Threads (Meta-owned) launched an AI feature called "Dear Algo" to let users personalize their feed.
- Users post publicly starting with "Dear Algo" and a request; the feed adjusts for three days after submission.
- Dear Algo requests are public and can be seen and reposted by others to apply the same preference.
- Dear Algo is available in the U.S., New Zealand, Australia and the U.K., with plans to expand.
- Similarweb reported Threads had 141.5 million daily mobile users vs. X's 125 million as of January 7, 2026.
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Meta Unveils 'Dear Algo' for Personalized Threads Experience
Meta has introduced an AI-driven personalization feature for Threads called "Dear Algo" that lets users shape their content-recommendation algorithm by posting a public prompt starting with the phrase "Dear Algo" describing what they want to see more or less of. Requests adjust a user's feed for three days and can be reposted to apply another user's preferences. Meta is initially testing the feature in the U.S., U.K., Australia and New Zealand. The launch is part of Meta's broader push to integrate AI across its apps — including recent AI updates to Facebook — and follows the company's disclosure that it plans to spend $115–$135 billion this year on AI-related capital expenditures. Threads reported about 400 million monthly active users and is beginning a global ads rollout, per recent company statements.
Dear Algo: Threads rolls out feed-control feature
Meta's Threads has officially rolled out a beta feature called Dear Algo that lets users influence what they see in their feeds. When a post includes the tag Dear Algo, a three-day AI-driven adjustment kicks in to surface more content on a specified topic, providing additional context in the user's personal feed. The feature is available in a limited web and mobile rollout, initially targeting users in the United States, United Kingdom, New Zealand, Australia, and Canada, with an option to revert the change in settings. The concept originated as a community trend where users signaled preferred content with Dear Algo posts; Meta executives, including Threads Head Connor Hayes and CEO Mark Zuckerberg, described the tests as 'Inspired by all of you.' Industry observers, including Matt Navarra, noted the practical potential for brands and advertisers as real-time signals could better guide content and ad targeting. August 2025 data shows Threads had about 400 million monthly active users.
Threads hits 500M, launches Your Algo and Communities
Threads, the Meta-owned social app, announced it has reached 500 million monthly active users and rolled out several new personalization and community features. The platform introduced "Your Algo," a private feed-control tool that lets users temporarily request more or less of certain topics for one, three or seven days; the feature is launching in the U.S., Canada, the U.K., Australia and New Zealand. Threads also moved Communities out of beta with a new Communities (Discovery) Hub and distinct community icons, and expanded Live Chats with co-hosting and the ability to quote moments to feeds — all communities will be able to start Live Chats by July. Meta said Threads added about 100 million monthly users since August 2025, when it reported 400 million MAUs.
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