Observed Signal · Jun 10, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 1/5 · Sentiment: Positive
The Digital Voice Wins Four Clients, Expands impact.com PR
The Digital Voice™, a specialist B2B PR and amplification agency for adtech and martech, announced it has been appointed agency of record for four organisations — Brave Browser & Search Engine, adnomaly, Assertive Yield and OpenAttribution — after winning the accounts over a four-week period. The agency also expanded its existing partnership with partnership-management platform impact.com to add PR support in France and Spain alongside its UK and US work. Founded in 2012 and led by CEO and founder Julia Linehan, The Digital Voice says its 32-person, specialist-led team delivers PR, content, events and multimedia for adtech/martech companies and reports average year-on-year growth of about 10%. The announcement was published on MarTech Series on 2026-06-10.
Agency client wins and regional PR expansion are company-level business developments with limited industry-wide impact.
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Key Takeaways & Evidence Grounding
- The Digital Voice™ was appointed agency of record for four clients: Brave Browser & Search Engine, adnomaly, Assertive Yield and OpenAttribution.
- The agency expanded its PR remit with impact.com to include France and Spain, in addition to existing UK and US support.
- The Digital Voice™ was founded in 2012 and operates a 32-strong, specialist-led remote team.
- The agency reports consistent year-on-year growth averaging around 10%.
- Announcement published on MarTech Series on 2026-06-10 (Author: MTS Staff Writer).
Connected Companies & Entities
6 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
The Digital Voice Adds Parallel as Client
The Digital Voice™, a specialist B2B PR and amplification agency for the adtech and technology marketing sector, has appointed Customer Suitability platform Parallel as its agency of record in the UK and APAC. The account win is the agency’s fifth in five weeks. Parallel, founded in 2026 with offices in Sydney and London, describes itself as a digital twin activation platform that scores how customers will respond to creative and content to optimise what it calls "Customer Suitability." The article includes quotes from Parallel CEO and Founder Rob Hall and The Digital Voice founder and CEO Julia Linehan. The Digital Voice says it delivers PR, thought leadership, events and multimedia services and lists existing clients such as Samsung Ads, Brave Browser & Search Engine, impact.com and GumGum.
Heineken Combines Attention and Brand Lift Metrics
Heineken is testing a new approach that combines brand lift studies with attention metrics to validate the effectiveness of its display advertising and secure more budget for non-walled-garden channels. Working with GumGum, the brewer uses "Attentive Lift" to overlay brand awareness data from On Device with attention time measurements. A test for the Birra Moretti brand showed an 8% increase in unaided awareness and a 4% increase in familiarity among consumers who viewed ads for more than 2.2 seconds. Heineken's in-house media team plans to use these benchmarks to guide media planning, optimizing for quality of exposure rather than just volume. The method is being adopted across U.K. display campaigns, including for Old Mout. Critics warn against relying solely on attention metrics, but the combination with brand lift is seen as a more balanced approach.
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