Preciso
Programmatic advertising platform for data-driven display campaign buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Preciso S.R.L.
- Entity type
- COMPANY
- Headquarters
- Via Picena 14, Atri 64032, Italy
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- preciso.net
What Preciso does
Preciso operates a B2B AdTech model centred on a proprietary demand-side buying platform. It creates value by helping advertisers buy and optimise digital media programmatically across display-oriented channels using consumer journey data, auction bidding logic and campaign management capabilities. The platform lowers access barriers for smaller advertisers while still supporting broader campaign execution, positioning itself between self-serve DSP software and managed advertising enablement.
Category differentiation
This company is an advertising technology vendor for programmatic media buying, not a general software consultancy or a consumer app. It should also not be confused with unrelated businesses that use 'Preciso' in their name outside digital advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Preciso SRL is an Italian advertising technology company that provides online advertising services through its proprietary programmatic buying platform, Preciso Smart-Bid. The platform uses consumer journey data and real-time bidding optimisation to help advertisers run display-led campaigns across multiple digital channels, with emphasis on improving relevance, auction win rates and conversion outcomes. Its customers are small and medium-sized businesses, digital marketing teams and enterprise advertisers that want programmatic access to premium inventory. The business most likely generates revenue through fees tied to advertising spend and potentially managed access to inventory, rather than a pure end-user consumer model. Based on the available material, Preciso operates as a B2B AdTech vendor rather than a publisher, agency holding group or consumer app.
Company news briefing
Briefing updated:
Preciso has launched Ultima Ads, a native Shopify application that integrates a demand-side platform (DSP) directly into merchant dashboards to automate targeted campaigns using machine learning. Led by CEO Piero Pavone, the firm is further expanding its technological capabilities through a partnership with the AI Chip Centre and the Digital University of Kerala to optimise programmatic media buying. These developments reinforce Preciso’s strategic focus on democratising programmatic advertising for smaller brands by prioritising predictive AI and real-time bidding efficiency.
Business model & monetisation
Preciso monetises primarily through programmatic media buying economics. The clearest likely mechanism is a percentage fee or margin on media spend flowing through Smart-Bid, potentially complemented by service-led campaign support or custom commercial terms for access to premium inventory. Available evidence does not show public fixed SaaS tiers, so pricing appears closer to spend-based platform fees and bespoke commercial arrangements than standard seat-based subscriptions.
- Platform fees on programmatic media spend
- Percentage Take-Rate
- Custom campaign management or service support
- Service Fee
- Software access to buying and optimisation platform
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
PRECISO SRL
IAB vendor record: 874
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Preciso
What is Preciso?
Preciso is an Italian AdTech company that offers a programmatic advertising platform called Smart-Bid for buying and optimising digital campaigns.
Who uses Preciso?
Its direct customers are businesses, especially SMEs, in-house marketing teams and enterprise advertisers that want programmatic access to premium inventory.
How does Preciso make money?
It most likely earns revenue from fees tied to advertising spend flowing through its platform, with possible service or custom commercial arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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