Friend MTS
Friend MTS is a content security platform for detecting and disrupting video piracy.
Analyst Perspective
Friend MTS is a UK-based B2B content security company that provides software and managed services to detect, attribute and disrupt video piracy. Its product set spans automated monitoring of infringing streams, forensic source identification, watermarking and operational takedown services. The company primarily serves broadcasters, OTT platforms, pay TV operators, studios, sports rights holders and other content owners seeking to protect subscription, advertising and distribution revenues. The business makes money through enterprise licensing for its SaaS-style monitoring, attribution and watermarking products, alongside managed service fees for enforcement and disruption work. Its value proposition is rooted in combining detection, technical investigation and operational response into a single anti-piracy workflow, particularly for live and premium video content.
Analyst Signal Briefing
Updated: 1 Jul 2026Friend MTS has collaborated with Europol to dismantle organised crime groups involved in illegal streaming, reinforcing its strategic position in global anti-piracy enforcement. In tandem, the company is prioritising technical security through the implementation of "bulletproof" AI-assisted development practices to ensure the integrity of its software workflows. These updates signal a dual focus on high-level law enforcement partnerships and rigorous cybersecurity standards within its internal development lifecycle.
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Key insights about Friend MTS
Category Differentiation
Friend MTS is not a consumer streaming service or a conventional adtech vendor. It is a B2B content security and anti-piracy provider focused on protecting premium video distribution.
Friend MTS: About
Friend MTS operates a hybrid software-and-services model. It develops proprietary content protection and anti-piracy technologies that are sold to enterprise media customers as recurring licensed platforms, then extends that software with managed enforcement services that help customers investigate leaks, issue takedowns, disrupt pirate operations and close security gaps. Value is created by reducing revenue leakage, protecting media rights and shortening the time between piracy detection and remedial action.
How Friend MTS Works & Monetises
Business model analysis and core revenue streams
Friend MTS monetises through bespoke enterprise contracts. Monitoring, identification and watermarking are sold as recurring licensed software, likely structured as annual subscriptions or platform licences based on scope such as channels protected, events monitored, coverage and technical deployment. Disruption and enforcement generate managed service revenue tied to ongoing anti-piracy operations, takedowns, investigations and support activities.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Friend MTS)
The Digital Voice Wins Four Clients, Expands impact.com PR
The Digital Voice™, a specialist B2B PR and amplification agency for adtech and martech, announced it has been appointed agency of record for four organisations — Brave Browser & Search Engine, adnomaly, Assertive Yield and OpenAttribution — after winning the accounts over a four-week period. The agency also expanded its existing partnership with partnership-management platform impact.com to add PR support in France and Spain alongside its UK and US work. Founded in 2012 and led by CEO and founder Julia Linehan, The Digital Voice says its 32-person, specialist-led team delivers PR, content, events and multimedia for adtech/martech companies and reports average year-on-year growth of about 10%. The announcement was published on MarTech Series on 2026-06-10.
Read original sourceFriend MTS aids Europol to dismantle organised crime groups behind illegal streaming
Friend MTS has collaborated with Europol to dismantle organized crime groups involved in illegal streaming activities.
Read original sourceLeadership team
Our leadership team has a wealth of experience across a wide range of industries from finance and cybersecurity to sports and media.
Read original sourceFriend MTS: Frequently Asked Questions
What is Friend MTS?
Friend MTS is a UK-based B2B content security company that helps media businesses detect, trace and disrupt video piracy through software and managed services.
Who uses Friend MTS?
Its customers are broadcasters, OTT and streaming platforms, pay TV operators, studios, sports rights holders and other content owners with premium video rights to protect.
How does Friend MTS make money?
It generates revenue from enterprise software licensing for monitoring, attribution and watermarking, plus managed service fees for enforcement, takedowns and anti-piracy operations.
Company Facts
- Founded
- 1998
- Headquarters
- 177 Shaftesbury Avenue, London, England, WC2H 8JR
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Link
- friendmts.com