Observed Signal · Nov 30, 2025 · Product Launch · Source: State of Streaming · Impact: 2/5 · Sentiment: Positive
Telus Expands TV+ to Samsung and LG Smart TVs
Telus has expanded its TV+ entertainment platform onto Samsung and LG smart TVs (and referenced Fire TV in related press materials), moving the service beyond its proprietary set-top hardware. Built on the 3Ready platform from German firm 3SS, TV+ is presented as a "super-aggregator" that combines live TV, on-demand content and premium streaming subscriptions (examples cited: Netflix and Disney+) into a single interface and includes more than 50 FAST channels. Telus says the distribution push is a defensive move to retain viewers as cord-cutting grows (the article cites a reported 42% of Canadian households having cut the cord). The launch fits Telus’s broader diversification strategy beyond telecom, including initiatives in digital health and agriculture technology.
Expands distribution of a telco-owned streaming aggregator to major smart TV platforms, which modestly affects CTV competition and potential ad/FAST inventory consolidation but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Telus expanded its TV+ entertainment platform to Samsung and LG smart TVs.
- TV+ is built on the 3Ready platform from German tech firm 3SS.
- TV+ aggregates live TV, on-demand content and premium streaming subscriptions such as Netflix and Disney+, and includes over 50 FAST channels.
- The move decouples Telus’s TV service from proprietary set-top hardware to defend against cord-cutting; the article cites a reported 42% of Canadian households having cut the cord.
- The expansion aligns with Telus’s broader diversification efforts beyond telecom, including digital health and agriculture technology initiatives.
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Samsung Pushes Free TV via Samsung TV Plus at CES
At CES 2026 Samsung and partners including NBCUniversal and Smosh outlined a strategy emphasizing free ad-supported TV (FAST) on Samsung TV Plus to address subscription fatigue. Samsung positioned TV Plus as a complement to subscription services that lets studios monetize back catalogs on FAST without cannibalizing premium offerings. The panel highlighted creator-led channels (e.g., Smosh) moving from mobile to CTV, using FAST distribution to boost production and reach. Samsung also showcased new hardware, including a 130‑inch Micro RGB TV, while external analysis noted competitive pressure on the TV market from Chinese manufacturers. Executives quoted include Bruce Casino (EVP, NBCUniversal Global TV Distribution), Alessandra Catanese (CEO, Smosh) and Salek Brodsky (Head, Samsung TV Plus).
State of Streaming Adds Samsung TV Plus Profile
Samsung TV Plus is Samsung Electronics' free, ad-supported streaming service pre-installed on Samsung Smart TVs and Galaxy devices. Launched in 2015 and headquartered in Seoul, South Korea, the service offers 250+ live channels across FAST/AVOD-style programming. The State of Streaming site lists Samsung TV Plus as a major streaming app and references coverage reporting the service reached 100 million users (coverage dated 2026-01-28). Samsung TV Plus sits inside Samsung's media family alongside Samsung Ads Data & Measurement and is positioned as an OEM-distributed CTV/streaming inventory source for advertisers and partners.
Teads and Google TV Unite for CTV Ad Revolution
Teads has partnered with Google TV to expand homescreen advertising inventory on connected-TV devices, leveraging the Google TV Masthead — the top homescreen placement — and Teads Studio's creative capabilities (including 3D CTV homescreen formats). Google TV aggregates content from thousands of apps and is increasingly integrated into Smart TVs from manufacturers such as Sony, Xiaomi and Peaq (Mediamarktsaturn). Separately, Samsung Ads has extended its Amazon DSP integration to Europe, enabling programmatic access to Samsung TV Plus inventory (a free ad‑supported service with 3,500+ channels and over 100 million monthly active users). The article frames both moves as part of a wider trend: platform owners opening homescreen and smart‑TV interfaces to external adtech partners to broaden monetization beyond single apps or closed ecosystems.
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