Observed Signal · Jan 28, 2026 · Company Profile · Source: State of Streaming · Impact: 3/5 · Sentiment: Neutral
State of Streaming Adds Samsung TV Plus Profile
Samsung TV Plus is Samsung Electronics' free, ad-supported streaming service pre-installed on Samsung Smart TVs and Galaxy devices. Launched in 2015 and headquartered in Seoul, South Korea, the service offers 250+ live channels across FAST/AVOD-style programming. The State of Streaming site lists Samsung TV Plus as a major streaming app and references coverage reporting the service reached 100 million users (coverage dated 2026-01-28). Samsung TV Plus sits inside Samsung's media family alongside Samsung Ads Data & Measurement and is positioned as an OEM-distributed CTV/streaming inventory source for advertisers and partners.
Samsung TV Plus is a large, OEM-distributed CTV/FAST ad inventory source (pre-installed on Samsung TVs and devices) and reaching 100M users affects advertiser reach and CTV ad planning.
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Key Takeaways & Evidence Grounding
- Samsung TV Plus is a free ad-supported streaming service (FAST/AVOD) pre-installed on Samsung Smart TVs and Galaxy devices.
- Parent company: Samsung Electronics.
- Headquarters: Seoul, South Korea; Founded: 2015.
- The service offers 250+ live channels.
- State of Streaming referenced coverage reporting Samsung TV Plus reached 100 million users (Jan 28, 2026).
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Samsung TV Plus Tops 100M Monthly Users
Samsung TV Plus, Samsung’s free ad-supported streaming service, reported surpassing 100 million monthly active users globally. Samsung said the milestone coincides with a 25% year-over-year increase in streaming hours and a 92% three-month user retention rate. The service — pre-installed across Samsung smart TVs and Galaxy devices — offers over 4,300 channels in 30 countries and emphasizes interactive features and creator channels (e.g., Mark Rober, Dhar Mann) plus deals with sports leagues and partners such as Spotify and David Letterman. The article notes measurement comparisons are complicated because Samsung TV Plus is not included in Nielsen’s monthly “The Gauge” report. The growth strengthens Samsung’s position in the FAST/CTV market and expands ad-supported inventory during a period of rising FAST ad revenue projections.
Samsung Pushes Free TV via Samsung TV Plus at CES
At CES 2026 Samsung and partners including NBCUniversal and Smosh outlined a strategy emphasizing free ad-supported TV (FAST) on Samsung TV Plus to address subscription fatigue. Samsung positioned TV Plus as a complement to subscription services that lets studios monetize back catalogs on FAST without cannibalizing premium offerings. The panel highlighted creator-led channels (e.g., Smosh) moving from mobile to CTV, using FAST distribution to boost production and reach. Samsung also showcased new hardware, including a 130‑inch Micro RGB TV, while external analysis noted competitive pressure on the TV market from Chinese manufacturers. Executives quoted include Bruce Casino (EVP, NBCUniversal Global TV Distribution), Alessandra Catanese (CEO, Smosh) and Salek Brodsky (Head, Samsung TV Plus).
State of Streaming Adds Samsung Ads Profile
This State of Streaming publisher page profiles Samsung Ads, the advertising platform operated by Samsung that uses Automatic Content Recognition (ACR) data from Samsung smart TVs. The page lists Samsung Ads' parent company (Samsung Electronics), notes the platform powers Samsung TV Plus (a FAST service), and includes tags such as acr, ctv and smart-tv. The directory entry provides links to Samsung Ads' website and press page and states there is currently no editorial coverage for Samsung Ads on State of Streaming.
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