Observed Signal · Mar 24, 2026 · Hiring · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Taptap Digital Appoints Álvaro Mayol as CEO
Taptap Digital, an area-based omnichannel marketing platform that uses location intelligence, has appointed Álvaro Mayol as CEO as part of a completed governance plan. Founder Álvaro del Castillo moves to a non-executive President role where he will continue to provide strategic vision and manage investor relations; he remains the company's sole minority shareholder and a board member. Mayol has worked at Taptap for over 12 years, most recently as global managing director and previously as chief product officer, leading product development, technology and operations. The company highlights investments in an AI framework, hires in machine learning and data science, and an international footprint including Spain, the UK, the US, South Africa, Brazil and LATAM as it pursues expansion and client growth.
Leadership appointment at a growing AdTech/MarTech platform with explicit international expansion and AI investment — relevant to industry peers and potential partners but not a major platform-level or regulatory event.
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Key Takeaways & Evidence Grounding
- Taptap Digital appointed Álvaro Mayol as CEO.
- Founder Álvaro del Castillo becomes non-executive President and remains sole minority shareholder and board member.
- Taptap was founded in March 2010 and expanded to Spain, the UK, the US, South Africa, Brazil and across LATAM.
- Taptap previously raised a Series A from Nauta Capital and sold a majority stake to London-based private equity fund BD Capital in 2021.
- The company has invested in an AI framework and hired specialist talent in machine learning, data science and algorithm development to support product and expansion plans.
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